Chapter 6 : Surveys and content analysis Flashcards
(22 cards)
Closed questions
Questions in which specific answer options are offered.
Content or discourse analysis
A research tool used in surveys to determine the presence of certain words, concepts or themes within transcript or set of text.
Dependable variable
Any variable which is dependent on the different values of the independent variable
Directivity
A type of attitude held during data collection by the researchers
Design
The plan describing the procedure of data collection
Focus group
A group of individuals interviewed collectively
Hypothesis
A link between different types of variables
Independent variable
Any variable whose values are, in principle, independent of the changes in the values of other variables
item
An individual statement or question or task in a questionnaire or a scale
Methodology
Describes the type of approach for data collection
Open-ended questions
Questions for which respondents provide their own answers, in their own words.
Poll
A short questionnaire composed only of simple fixed choice questions, distributed to a large sample
Procedure
The course of action followed from the beginning to the end of data collection
Qualitative methods
methods focusing mainly on the meaning of the information gathered
Quantitative methods
Methods of data collection providing information that is directly analyzed with statistics
Random sampling
A procedure ensuring that each element of the population has an equal chance of being selected
Sample
A selected part of the population
Sampling population
The population from which the simple is drawn
Scales
Tools composed of more than one item or question, which are evaluated on a continuum
Semi-structured
a technique where the role of the interviewer is loosely based on a specific guide
Snowballing
Sampling by asking respondents to provide names of other people they know
Structured technique
A technique in which every respondent receives exactly the same questions in the same order
