Chapter 7-12 Flashcards

1
Q

Define Demand

A

the quanitity of a good or service that consumers are willing and able to buy at any given price.

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2
Q

Define quantity demanded

A

the amount consumers are willing and able to buy at A given price

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3
Q

What is the relationship between demand and price

A

inversely related

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4
Q

A movement along the demand curve is caused by what

A

Change in price

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5
Q

Shifts of the demand curve are caused by what?

A

anything other than price

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6
Q

Causes of changes in Demand (6)

A

Change in price of a substitute

Change in price of a complement

A change in income

Change in tastes, fashion, or advertising

Change in demographic

Advertising campaigns

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7
Q

Define supply

A

The quantity that suppliers are willing and able to sell at any given price

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8
Q

What is the relationship between price and supply

A

direct relationship

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9
Q

What is a movement along the supply curve caused by

A

changes in price of the good

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10
Q

What is a shift o fthe supply curve caused by

A

changes in anything other than price that affect supply

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11
Q

Causes of changes in supply (5)

A

Changes in costs

subsidies

taxes

weather, disaster and war

discovery/depletion of resources

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12
Q

What affects the changes in the cost (2)

A

Changes in the cost of FoP

Changes in producivity

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13
Q

Define Equilibrium price

A

price where quantity demand and quantity supply are equal

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14
Q

Define surplus

A

when quantity supplied is greater than quanitity demanded

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15
Q

Define shortage

A

when quantity demanded is greater than quanitity supplied

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16
Q

Define disequilibrium

A

when demand is not equal to supply

17
Q

What happens when there is a surplus?

A

producer lower price —> increase in demand and decrease in supply —> reach equilibrium

18
Q

What happens when there is a shortage?

A

Producer increase price —-> decrease in demand and increase in supply —-> reach equilibrium

19
Q

Define PED

A

A measure of responsiveness of quantitiy demanded to a change in price

20
Q

Define elastic demand

A

when quantitiy demanded changes by a greater percentage than the percentage change in price.

21
Q

Define inelastic demand

A

When quantitiy demanded changes by a smaller percentage than the percentage change in price

22
Q

Equation for PED

A

% change in QD/ % change in price

23
Q

What is it if PED > 1

24
Q

What is it if 0 < PED < 1

25
Determinants of PED (7)
Availability and closeness of substitutes Proportion of income spent on the product Luxury/necessity Addiction/habits Degree of brand loyalty Ease and cost of swtiching to a substitute How narrowly/broadly defined the marker is
26
what are the 3 types of unique PED curves
Perfecly price inelastic Perfecly elastic demand Unitary elastic
27
Equation for profit
profit = Revenue - cost
28
Define revenue
the money a firm makes from sales
29
Define PES
The responsiveness of supply to a change in price
30
Equation for PES
% change in QS/ % change in price
31
Define elastic supply
When the quantity supplied changes by a greater percentage than the percentage change in price
32
Define inelastic supply
When the quantitiy supplied changes by a smaller percentage than the change in price
33
What is it if 0 < PES < 1
Inelastic
34
What is it if PES > 1
elastic
35
Determinant of PES
Time taken to produce it THe cost of changing supply whether the good can be stored or not
36
3 extreme versions of PES
perfecly elastic supply perfecly ineslatic supply unitary supply
37
Applications of PES for decision making
Consumers want supply being elastic Producers want supply being elastic Government may be succesful giving subsidy if supply elastic