Chapter 7 Flashcards
(28 cards)
What is consumer buying behavior?
Decision processes/purchasing activities of people who purchase products for personal or household use.
What is problem recognition (consumer buying decision process)?
Need awareness, actual vs desired state, trigger recognition.
What is informational search (consumer buying decision process)?
Internal within ones memory and external which is communication.
What is evaluation of alternatives (consumer buying decision process)?
Consideration set of alternatives, evaluative criteria of how good a product is, framing how marketers portray product.
What is purchase (consumer buying decision process)?
Selecting a seller of product or abandoning purchase.
What is post-purchase evaluation (consumer buying decision process)?
Does product meet expectations.
What is a high level of involvement with products?
Products visible to others and/or expensive.
What is a low involvement with product?
Tend to be less expensive and less associated risk.
What is an enduring level of involvement?
Ongoing and long-term involvement with product or product category.
What is a situational level of involvement?
Temporary or dynamic involvement resulting from a particular set of circumstances
What is a routinized response of consumer decision making?
Frequently purchased, little research and effort, automatic
What is limited decision making of consumer decision making?
Occasionally purchased, unfamiliar brand.
What is extended decision making of consumer decision making?
Infrequently purchased, unfamiliar, expensive, high involvement.
What is situational influences of decision process?
Result from circumstances, time, location, physical environment of store.
What is situational influences social surroundings and time perspective?
Friends family peer pressure, time needed to buy and research, time needed to use product and how long it will last.
What is situational influences reason for purchase and momentary mood and condition?
What product will accomplish, who will be affected, mood and condition affects immediate situation.
What is psychological influences of decision process?
Determine people’s general behavior, influencing their behavior as consumers.
What is psychological influences perception?
Selecting, organizing, and interpreting info inputs. Select inputs, organization, interpret info.
What is psychological influences and motives?
Internal force that directs a persons behavior toward satisfying needs or achieving goals (utilitarian and hedonic).
What are psychological influences learning and attitudes?
New information, new experience, experts, enduring evaluation of feelings toward object or idea cognitive info, affective feeling, behavioral actions.
What are psychological influences personality and self-concept?
Internal traits and consistent behaviors that result in patterns (weak correlation), perception of ones self, confidence or self-image, buyers want to enhance self-concepts.
What is psychological influences lifestyle?
Pattern of living, how people spend their time, how people interact, outlook on life.
What are social influences of decision process?
Forces other people exert on one’s buying power.
What is social influences role?
Position in group or organization, set of activities expected of role, family roles, work roles, and event roles.
