Chapter 7

Question 1

Survey research

Answer 1

uses questionnaires and interviews to ask people to provide information about themselves.

Question 2

what are some of the issues with survey research

Answer 2

The issue with surveys is that participants (for whatever reason) may not answer truthfully
This will reduce the validity of the results
Also, some participants may take a response set that influences all their responses

Question 3

Response set

Answer 3

is a tendency to respond to all questions from a particular erspective rahter than to provide answers that are directly related to te questions

Question 4

what are some of the problems with question wording

Answer 4

1. unfamiliar technical term 2. vague or imprecise term 3. ungrammatical sentence structure 4. phrasing that overloads working memory 5. embedding the question with misleading information

Question 5

double-barrelled questions

Answer 5

questions that ask two things at once

Question 6

loaded question

Answer 6

is a question written to lead people to respond in one way

Question 7

negative

Answer 7

avoid phrasing with negative

Question 8

Yea-saying and nay-saying response sets

Answer 8

Simply aagreaing or disagreaing

Question 9

what is the QUAID (Question Understanding Aid)

Answer 9

computer programm developed by Grasser and his colleagues that analyzes question understanding

Question 10

Closed ended questions

Answer 10

a limited number of response alternative are given

Question 11

opened ended questions

Answer 11

respondents are free to anwer in any way thye like

Question 12

Rating sales

Answer 12

ask people to provide how much judgments on any number of dimensions.

Question 13

high frequency scale

Answer 13

how much someone does the activity

Question 14

low frequency scale

Answer 14

how little someone does an activity

Question 15

graphic rating scale

Answer 15

requires a mark along a contnuous 100-milimetre line that is anchored with descriptions at each ed

Question 16

the semantic diferencial scale

Answer 16

is a way to measure the meaning people ascribe to concepts

Question 17

the non-verbal scale

Answer 17

uses images, instead of words or numbers

Question 18

What did Roberson and Sundstrom obtain from studying returns on surveys?

Answer 18

obtained the highest return rates in an employee attitude survey when important questions were presented first and demographic questions were presented last

Question 19

What are some of the ways researchers can administer surveys?

Answer 19

questionaires, personal admistration to groups or individuals, mail surveys, internet surveys

Question 20

what are some of the ways people can administer interviews?

Answer 20

face- to -face interviews, telephone interviews, focus group interviews

Question 21

focus group

Answer 21

is an interview with a group of about six to ten indivdiuals brought together for a period of usually tow to three hours

Question 22

Panel study

Answer 22

when people are tracked and surveyed at two or more points in time

Question 23

population

Answer 23

is a set of individuas of interest to the research

Question 24

sampling

Answer 24

is a small part of the population used in the research

Question 25

confidence interval

Answer 25

which s range of plausible values for the population; values outside the confidence interval are implausible

Question 26

sampling error/ margin of error

Answer 26

when the sample deviates from the population

Question 27

external validity

Answer 27

when the sample in the research can be generalized to the broader population

Question 28

sampling frame

Answer 28

is the actual poplation of invididuals (or clusters) from which a random sample will be drawn

Question 29

response rate

Answer 29

in a survey is simply the percetage of people in the sample who actualy completed the survey

Question 30

provability sampling

Answer 30

each member of the population has a specifiable probability of being chosen

Question 31

non-probability sampling

Answer 31

we don't know the probability of any particualr member of th population

Question 32

what are three methods of probability sampling?

Answer 32

Simple random sampling, stratified random sampling, cluster sampling.

Question 33

Simple random sampling

Answer 33

every member of the population has an equal probability of being selected for the sample

Question 34

random sample

Answer 34

whenver people are randomly selected from a specific popuation to partcipate in a study

Question 35

stratified random sampling

Answer 35

the population is dvided into subgroups (or streta) and then simple random sampling is used to select sampe members from each stratum

Question 36

Cluster Sampling

Answer 36

rather than randomly sampling from a list of individuals the reasearch can identify "clusters" and then sample from these cluster. After the clusters are chosen, all individuals in each cluster are included in the sample