Chapter 7 Flashcards
(7 cards)
What is observing as a “collecting info technique”
Researchers try to see or record the behaviors of people. Most observations are done without the knowledge of the people being observed.
What is Web site analysis?
software that allows mkting managers to observe customer behavior at a firms website
Checkout Scanners?
Helps retailers to manage their inventories and adjust merchandise selections
Consumer Panels?
Group of consumers who provide info to research firms on a continuing basis. This info is made available to clients for free.
What is Quantitative Research?
Percentages, Averages or other stats
Qualitative Data?
Seeks in depth open ended resources, not yes or no answers.
What is focus group?
6-10 people in an informal group setting that you research.
