chapter 7

Question 1

attitude

Answer 1

an evaluation of an object in a positive or negative fashion that includes three components: affect, cognition, and behaviour

Question 2

likert scale

Answer 2

a numerical scale used to assess peoples attitudes; a scale that includes a set of possible answers with labels anchors on each extreme

Question 3

response latency

Answer 3

the amount of time it takes to respond to a stimulus, such as an attitude question

Question 4

implicit attitude measure

Answer 4

an indirect measure of attitudes that doesn’t involve a self report

Question 5

cognitive dissonance theory

Answer 5

the theory that inconsistency between a persons thoughts, sentiments and actions creates an averse emotional state (dissonance) that leads to efforts to restore consistency

Question 6

effort justification

Answer 6

the tendency to reduce dissonance by justifying the time, effort, or money devoted to something that turned out to be unpleasant or disappointing

Question 7

induced (forced) compliance

Answer 7

subtly compelling people to behave in a manner that is inconsistent with their beliefs, attitudes or vales in order to elicit dissonance and therefore a change in their original attitudes and values

Question 8

self-perception theory

Answer 8

the theory that people came to know their own attitudes by looking at their behaviour and the context in which it occurred and inferring what their attitudes must be

Question 9

system justification theory

Answer 9

the theory hat people are motivated to see the existing socio-political system as desirable, fair and legitimate

Question 10

terry management terror

Answer 10

the theory that people deal with the potentially crippling anxiety of the inevitability of death by striving for symbolic immortality through preserving valued cultural worldview and believing they have lived yo to cultures standards