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CIMA E3 > Chapter 7 - SWOT and GAP > Flashcards

Chapter 7 - SWOT and GAP Flashcards

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Q

SWOT Analysis

A
  • Strengths
  • Weaknesses

* Internal, relative to competition

  • Opportunities
  • Threats

* External, relevent to all

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CIMA E3 (12 decks)

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