Chapter 8 Flashcards
(37 cards)
Cognitive Economy
System of thinking and shortcuts that allows us to simplify what we need to attend to and keeps decision-making info at a manageable level.
Heuristics
Mental shortcuts
-historically may have advanced human survival
-useful in everyday life
Cognitive Misers
Spend as little mental energy as possible unless its necessary to do so
Representativeness Heuristic
A way in which you judge the likelihood of an event happening based on how often that event has occurred in your experiences.
Ex. Stereotypes
Base Rate
How common a behaviour or characteristic is in general
Availability Heuristic
Helps to estimate the likelihood of an occurrence based on how easy it is for our memory to access it.
-leads to people fearing more things that actually aren’t that dangerous compared to fearing less about things that are. Like flying in an airplane and driving in a car, which one is more likely to kill you?
Hindsight Bias
Our tendency to overestimate how accurately we would have predicted the outcomes of a situation after we already know the outcome.
-the “I knew it all along” effect
Confirmation Bias
Tendency to seek out and only look for information that already supports our beliefs and deny or overlook info that does not support it.
Top Down Processing
How we fill in the missing info using our experiences and background knowledge.
Bottom-up Processing
The process of gathering information on what is around or in front of us by using our senses to discover them and then using our knowledge.
Concepts
Knowledge and ideas we have on objects, actions and characteristics that pertain to one thing.
Example: Dog-all of the ideas and knowledge we have that makes something a dog
Schemas
Concepts stored in our memory on how objects, actions and ideas fit together. Like going to the mall or cleaning the house.
System 1 thinking
Rapid and Intuitive
System 2 thinking
Slow and Analytical
Framing
How we put together/word a question about something we need to decide on.
Example: Kind of like whether you are looking at the glass half full or the glass half empty. The sentence has the same information but is just worded in a different way.
Algorithims
Step-by-step learned process of doing things.
Example: How to put on a coat
Salience of Surface Similarities
Is how attention grabbing something is.
Causes us to have an error in thinking where we tend to hold on to “keywords” or surface level/attention grabbing properties of a problem and have a more difficult time breaking down the problem to figure it out.
Mental Sets
Error in thinking where we get stuck in looking at something in only one way and have a difficult time “thinking out of the box”
Functional Fixedness
An error in thinking where one has a hard time looking at or using an object for anything other than it’s intended purpose.
Language
A system of communication that uses written words, images and gestures, following sets of rules to create meaning
Phonemes
The sounds of languages
These are generated by everything pertaining to our vocal tract.
Morphemes
The smallest string of letters in a language that has meaning
Example: “re” (re)write or (re)call-the process of doing something over again
Syntax
Grammatical rules that determine how we put words together to make something that is “meaningful” or “makes sense”
Extralinguistic Information
Elements that are not part of the definition of language but are crucial to how we interpret or make sense of the communication, like facial expressions or tone of voice