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Flashcards in Chapter 8 Deck (7)
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1

Benefits of Brand Equity

1. Perceived Quality
2. Brand Connections
3. Brand Loyalty

2

Branding Strategies

1. Stand-alone or Family Branding
2. National or Store Branding
3. Licensing
4. Co-branding

3

Brands created to be separate from a company brand that can insulate the company if there is a problem with the brand

Stand-alone Brands

4

Products created, manufactured, and marketed by a company and sold to retailers around the country and the world

National Brands

5

Brands created by retailers for sale only in their store locations

Store Branding

6

Package Objectives

1. Protect
2. Communicate
3. Promote Usage

7

Labeling Requirements

1. Legal
2. Consumer
3. Marketing