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Flashcards in Chapter 11 Deck (7)
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1

Value Chain- Primary Activites

1. Inbound Logistics
2. Operations
3. Outbound Logistics
4. Marketing & Sales
5. Service

2

Value Chain- Support Activities

1. Firm Infrastructure
2. Human Resource Management
3. Technology Development
4. Procurement

3

Functions of Intermediaries

1. Physical Distribution Functions
2. Transaction and Communication Functions
3. Facilitating Functions

4

The shortening or collapsing of marketing channels due to the elimination of one or more intermediaries

Disintermediation

5

Types of Vertical Marketing Systems (VMS)

1. Corporate Systems
2. Contractual Systems
3. Administered Systems

6

Logistical Functions

1. Order Processing
2. Warehousing and Materials Handling
3. Inventory Management
4. Transportation

7

Transportation Methods

1. Pipeline
2. Water
3. Air
4. Motor
5. Rail