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Flashcards in Chapter 8 Deck (17):
1

Survey research is a qualitative Maternal whereby a researcher possess some set of pre-determined

Questions to an entire group or sample of individuals.

2

Strengths of survey research

Including its cost effectiveness generalizability reliability and versatility

3

Weakness of survey research

Include inflexibility and issues with validity

4

Time

When or with what frequency a survey is administered

5

Administration

How we survey is delivered to respondents

6

Cross-sectional surveys those that are administered at just one point in time. These surveys offer a

Researchers a sort of snapshot in time and give us an idea about how things are for our respondents At that particular point in time that the survey is administered

7

Longitudinal surveys are those that enables A researcher

To make observations over some extended period of time

8

Trend
Researcher examines changes in trends over time; the same ppl

do not necessarily participate in the survey more than once

9

Panel
Researcher

surveys the exact same sample several times over a period of time

10

Cohort
Researcher identifies some category of ppl that are of interest

and then regularly surveys people who fall into that category

11

Retrospective surveys
Are similar to other longitudinal studies and that they deal with

Changes over time but like a cross-sectional studies they are administered only ones. In a retrospective survey participants are asked to report events from the past

12

Self administered questionnaires
May be delivered

in a hard copy form to participants in person or via snail mail or online

13

Fence-sitters
Are respondents who

choose neutral response options Even if they have an opinion

14

Floaters
Are those that choose a substantive answer to a

question when really they don’t understand the question or don’t have an opinion

15

Univariate analysis

Includes frequency distributions and measures of central tendency

16

Bivariate analysis

Allows us to assess covariation among two variables

17

Multivariate analysis
Researchers interested in

Simultaneously Analyzing relationships among more more than two variables