chapter 8 - profit maximisation and shutdown condition Flashcards

1
Q

total revenue formula

A

TR = P X Q

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2
Q

average revenue formula

A

AR = TR/Q

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3
Q

marginal revenue formula

A

change in TR / change in Q

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4
Q

profit

A

TR - TC = (P x Q) - (ATC x Q)

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5
Q

method 1

A

TR - TC
profit maximising output is where TR - TC is at a maximum (distance between TR and TC curve is the greatest)

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6
Q

profit

A

TR - TC = P x Q - (ATC x Q)
Economic profit (+ve profit)
normal profit (zero profit)
losses (-ve profit)

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7
Q

method 2

A

MR = MC
profit maximising output

MR > MC (inc output, inc profit. firm inc output)
MR = MC (profit maximising/loss minimising output lvl)
MR < MC (inc output, dec profit. firm dec output)

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