chapter 7 - market structure Flashcards
(7 cards)
firm vs industry
firm: organisation that produces goods and services. all producers are called firms
industry: group of firms that sells a well defined product or closely related set of products
meaning of market structure
classification system for the key characteristics of a market incuding no of irms, similarity of the products and ease of entry into and exit from the market
4 market structures
perfect/pure competition
oligopoly
monopolistic competition
monopoly
perfect competiton
many small firms
identical products
freedom of entry and exit (no barriers to entry)
perfect knowledge
long run: only normal profit
monopoly
single firm
selling a unique product
very strong barriers to entry
long run: normal profit/economic profit
monopolistic competition
large number of relatively small firms
sells differentiated products
engage in non-price competition
minimal barriers to entry and exit
long run: only normal profit
oligopoly
small number of relatively large firms
homogeneous or differentiated products
barriers to entry
long run: normal or economic profit