Chapter 9

Question 1

What are the benefits of effective communication?

Answer 1

• Reduce risk of mistakes, reduce wastage
• Enable faster decision-making, minimum amount of people to receive the message
• Enable quicker respond to market changes, so won’t miss out marketing opportunities
• Improving cordination between departments, each knows what the other is doing
• Improving morale and motivation of the workforce, workers feel valued and part of the business
• Improving customer relationships, keep customer informed about their orders. Customers feel valued and will buy other products

Question 2

What are the advantages and disadvantages of letters?

Answer 2

Advantages
- Provides a permanent record
- Can check back for future understanding
- Message cannot be changed
- Confidential
- legal matters

Disadvantages
- Postage costs
- Letter lost in transit

Question 3

What are the advantages and disadvantages of email & text messaging?

Answer 3

Advantages
- Provide permanent record
- Can check back for future understandings
- Message cannot be changed

Disadvantages
- Cost of equipment
- Might not be confidential

Question 4

What are the advantages and disadvantages of telephone calls?

Answer 4

Advantages
- Can discuss message to make sure it is understood

Disadvantages
- Cost of equipment
- Not face-to-face

Question 5

What are the advantages and disadvantages of meetings?

Answer 5

Advantages
- Everyone Gets same message
- Allows discussion and feedback

Disadvantages
- Only used for internal communication

Question 6

What are the communication barriers?

Answer 6

• Wrong communication media
• Problem with Senders
• Problems with receivers
• Problems with the physical environment
• NO feedback