Chapter 9 Flashcards

(7 cards)

1
Q

Liassez-Faire

A

Leadership philosophy characterized by an absence of managerial decision making

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2
Q

Strategy

A

Actions that managers take to attain the goals of the firm.

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3
Q

Value creation

A

Measured by difference between V (value) and C (cost) of a firm cost of production and the quality that consumers perceive in its products.

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4
Q

Profitability

A

It´s the rate of return a firm makes on its invested capital

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5
Q

Strategic positioning

A

When Porter refers to a firm should be explicit about choice of strategic emphasis regarding value creation (differentiation) and low cost.

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6
Q

One result from expanding globally

A

Opportunity to increase their profitability and rate of profit grow

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7
Q

Firms that compete in the global marketplace face two competitive pressures

A

Pressures for Cost Reductions and Pressures for Local Responsivenes

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