Chapter 9 Flashcards
(7 cards)
Liassez-Faire
Leadership philosophy characterized by an absence of managerial decision making
Strategy
Actions that managers take to attain the goals of the firm.
Value creation
Measured by difference between V (value) and C (cost) of a firm cost of production and the quality that consumers perceive in its products.
Profitability
It´s the rate of return a firm makes on its invested capital
Strategic positioning
When Porter refers to a firm should be explicit about choice of strategic emphasis regarding value creation (differentiation) and low cost.
One result from expanding globally
Opportunity to increase their profitability and rate of profit grow
Firms that compete in the global marketplace face two competitive pressures
Pressures for Cost Reductions and Pressures for Local Responsivenes