characteristics of a successful tourist attraction

Question 1

Name the 4 characteristic of a successful tourist attraction

Answer 1

1. Actual number of visitors exceeds the target number of visitors
2. Repeat visits
3. Income generated exceeds target figures
4. Positive impact on local community
5. Positive impact on environment

Question 2

How can the actual number of visitors exceed the target number of visitors

Answer 2

1. By determining the target market and set realistic visitor target numbers
2. deciding on a pricing strategy
3. reinventing their product continually by offering new services and diverse activities
4. being innovative in promoting their product

Question 3

How can a business get repeat visitors

Answer 3

By:
1. providing excellent service
2. giving greater value for money by offering a variety of experiences
3. modernizing their facilities
4. offering discounts to repeat visitors

Question 4

How can income generated exceed target figures

Answer 4

1. increasing the number of visitors at the attraction
2. increasing the amount that visitors spend while at the attraction
3. address seasonality

Question 5

How can they have a positive impact on the local community

Answer 5

1. involving the local community in planning and decision-making
2. implementing social awareness programmes
3. reducing poverty and crime
4. helping create a sense of community and pride
5. enhancing the lifestyles of communities

Question 6

How can they have a positive impact on the environment

Answer 6

1. allocating a portion of the income to conserve environmentally sensitive areas
2. minimizing pollution
3. providing environmental information and raising awareness amung tourists