Marketing

Question 1

What does SAT stand for

Answer 1

South African Tourism

Question 2

What does tbcsa stand for

Answer 2

Tourism Business Council of South Africa

Question 3

What are the three feathers of SAT

Answer 3

1. Market SA as a destination of choice
2. Maintain and enhance the standard of facilities and services
3. Coordinate marketing activities

Question 4

Give 2 examples of marketing SA as a destination of choice

Answer 4

1. Local and international travel exhibitions
2. Advertising, public relations and mailing campaigns. Education workshops

Question 5

What is the Core Market segment

Answer 5

Best market as far as arrivals are concerned. Work hard to maintain and grow these markets = attractive markets

Question 6

Give an example of countries part of the core market segment

Answer 6

China, Europe (Netherlands, France, Germany), North America

Question 7

How is maintaining and enhancing the standard of facilities in tourism done

Answer 7

Done through the TGCSA (Tourism Grading Council of South Africa)

Question 8

How is coordinating the marketing activities done

Answer 8

SAT spends a large amount of time and money on marketing SA

Question 9

What are opportunities to market SA internationally

Answer 9

International Tourism Exchange - in Berlin (ITB)
World Travel Market - London

Question 10

What does TOMSA stand for

Answer 10

Tourism Marketing Levy South Africa

Question 11

How does TOMSA work

Answer 11

1% levy added to the bill of tourists using certain travel and tourism services in South Africa - funds used to promote country’s tourism

Question 12

What does TBCSA do

Answer 12

Handles admin and finances

Question 13

Why is the SAT logo good

Answer 13

1. Recognizes the destination
2. Colours of SA flag
3. Proudly South African
   Slogan : Inspiring new ways

Question 14

Name 2 local events to market SA to the world

Answer 14

1. INDABA
2. The Getaway Show
   (NB = Sho’t Left)