Chp 6 Target Marketing

Question 1

Mass marketing

Answer 1

The use of one basic strategy to appeal to a broad range of consumer

Question 2

Market segmentation

Answer 2

The division of a larger market into smaller markets

Question 3

Direct segmentation

Answer 3

Unique marketing programs are designed specifically to meet the needs and preferences of individual customers

Question 4

Mass customization

Answer 4

A system that can personalize messages to a target audience of one

Question 5

Target market profile

Answer 5

The ideal customer for a target market

Question 6

Psychographic segmentation

Answer 6

Market segmentation based on activities interest and opinions

Question 7

Micro marketing

Answer 7

Marketing strategies that consider the unique needs of a small group of highly targeted customers

Question 8

Positioning

Answer 8

Designing and marketing a product to meet the needs of a target market and creating the appropriate appeals to make the product stand out from competition

Question 9

Head on positioning

Answer 9

A marketing strategy in which one brand is presented as an equal or better alternative to the competition

Question 10

Repositioning

Answer 10

Changing the place a product has in the consumer mind