Chp 7 Strategic Market Planning Flashcards
1
Q
Mission statement
A
A statement of purpose for an organization reflecting the operating philosophy and direction the organization is to take
2
Q
Vision statement
A
A statement that defines plans for the future, where the company is headed
3
Q
Values statement
A
A statement that reflects an organizations culture and priorities
4
Q
Penetration strategy
A
A corporate strategy that calls for aggressive and progressive action on the part of an organization
5
Q
Acquisition strategy
A
A corporate strategy in which a company decides to acquire other companies
