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Decode And Conquer: Answers To Product Management > Circles Method > Flashcards

Flashcards in Circles Method Deck (10)
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1
Q

CIRCLES Method

A
C=Comprehend Context
I= Identify Customer
R= Report Customer Needs
C=Cut Through Prioritization
L=List Solutions
E=Evaluate Trade Offs
S= Summarize your Reccomendation
2
Q

Comprehend Situation

A
Goals and Metrics: 
Revenue
User acquisition
User Retention
Market Share
Customer Satisfaction
Conversion Rate
Basket Size
Constraints and Assumptions
deadlines
Resources
Scale ability
Platform
Geography
3
Q

Identify the Customer

A

Person, Behaviors, Demographic, Needs & Goals

R=Reach: how many impacted
I=Impact Benefit
C=confidence (success potential)
E=Effort: how much time will it take

4
Q

Report Customer Needs

A

As a (user) I want (goal/desire) so that (benefit)

5
Q

Cut Through Prioritization

A

Revenue. Customer Satisfaction. Ease of Implementation Overall

User 1

User 2

6
Q

List Solutions

A

Attribute Method: (material, shape, finish, position)
Think big at least 10, but only share 3

Why Method: challenge status quo

7
Q

Evaluate Trade Offs

A

Pros/Cons List

Criteria:
Customer Satisfaction
Implementation difficulty
Revenue Potential

8
Q

Summarize Reccomendations

A
  1. What do you recommend?
  2. What it is and why beneficial for user and company?
  3. Why you prefer this solution vs. other options?
  4. Next Step you would explore idea further
9
Q

10 principals of good design

A
  1. Innovative
  2. Makes Product Useful
  3. Aesthetic
  4. Understandable
  5. Unobtrusive
  6. Honest
  7. Long lasting
  8. Thorough to the last detail
  9. Environmentally Friendly
  10. As little design as possible
10
Q

How to approach a product design criteria

A
  1. Reveal Criteria you will use (choose 3)
  2. Explain how product does/does not meet criteria
  3. Offer specific evidence & contrast with similar products