CIS 101 - Midterm Flashcards
Phases of SDLC
Analyzing, Requirements, Design, Development, Implementation
Main activity of Analyzing
Understanding the problem in a as in state
Main activity of Requirements
Determine future state
Main activity of Design
Creating ideal blueprints
Main activity of Development
Building information system
Main activity of Implementation
Test, roll out, and maintain the IT
Main components of customer profile
jobs, gains, and pains
What does job refer in customer profile?
Tasks, problems, needs of customers
What does gains refer in customer profile?
benefits, desires, or surprising features of potential new product/service
What does pains refer in customer profile?
Bad outcomes, risks, undesired costs of experiences or potential experiences
The customer journey map is __
a diagram to show the steps of customer engagement with product/service
Actions refer to in a customer journey map ___
on what are they doing
Motivations refer to in a customer journey map ___
on why do they want to engage with certain product/service
Questions refer to in a customer journey map ___
on the uncertainties of customers facing
Barriers refer to in a customer journey map ___
on what is stopping the customer to engage more with product/service
What is a persona?
A fictional person representing a distinct user group.
What is purpose of a persona?
Summarize and communicate research to users
Components of persona description
Photo, name, demographics, bio, “a day in my life” story
What are the three factors in a target market?
Demographic, geographic, psychographic
Factors of demographic
Age, race, income, family size, occupation…
Factors of geographic
suburban, urban, rural, area, climate…
Factors of psychographic
Lifestyle: Activities, interests, opinions, values
How to estimate the total addressable market?
Account the potential customers in a specific market
How to estimate the serviceable available market
Potential customers x accessible devices
