citations

Question 1

McCracken (1986)

Answer 1

Proposes the Culture Production System to show how cultural meaning moves into consumer goods.

Question 2

Hall (1976); Hornikx & le Pair (2017)

Answer 2

Describes how high-/low-context cultures influence consumer understanding of ads.

Question 3

Pollay (1983)

Answer 3

Measures cultural values expressed in advertising across regions.

Question 4

Leo et al. (2005)

Answer 4

Examines cross-cultural consumer decision-making styles using Hofstede

Question 5

Chen et al. (2016)

Answer 5

Analyzes how Korea exports culture via Hallyu and “cultural technology.”

Question 6

Belk et al. (1989)

Answer 6

Defines sacred vs profane consumption and how meaning is constructed.

Question 7

Barthes (1972); Baudrillard (1997)

Answer 7

Theories how myths naturalise ideologies and how consumption becomes symbolic.

Question 8

Campbell (1949)

Answer 8

Introduces Hero’s Journey as a universal myth structure used in marketing narratives.

Question 9

Fournier & Alvarez (2019)

Answer 9

Explains how brands take on cultural meaning through storytelling.

Question 10

Ashman et al. (2023)

Answer 10

Explores Barbie’s brand transformation and myth.

Question 11

Rook (1985)

Answer 11

Defines rituals as structured, expressive behaviours in consumer behaviour.

Question 12

Azzari et al. (2022)

Answer 12

Examines new consumer rituals like gender reveals and luxury practices.

Question 13

Featherstone (1982)

Answer 13

Theorises the body as central to identity and lifestyle in postmodern society.

Question 14

Giddens (1991)

Answer 14

Describes the body/self as a reflexive project in modern society.

Question 15

Shilling (2012)

Answer 15

Reviews social theories of the body across disciplines.

Question 16

Thompson & Hirschman (1995)

Answer 16

Views body and identity as constructed through discourse.

Question 17

Scott et al. (2017)

Answer 17

Argues consumers seek bodily suffering for authenticity.

Question 18

Thompson & Isisag (2022)

Answer 18

Uses CrossFit to show self-discipline through pain and transformation.

Question 19

Scaraboto & Fischer (2013)

Answer 19

Studies plus-size fashion activists resisting beauty norms.

Question 20

Joy & Sherry (2003)

Answer 20

Shows how art consumption is embodied and multisensory.

Question 21

Pine & Gilmore (1998)

Answer 21

Defines the experience economy’s four realms.

Question 22

Celsi et al. (1993)

Answer 22

Explores risk, emotion, and self-transformation in leisure.

Question 23

Tumbat & Belk (2011)

Answer 23

Examines discomfort and commercial conflict in experiences.

Question 24

Orazi & van Laer (2023)

Answer 24

Shows how emotional effects extend after the event (bleed).

Question 25

Kozinets (2002)

Answer 25

Burning Man case study showing escape from mainstream consumerism.

Question 26

Stevens et al. (2019)

Answer 26

Studies Hollister as a sensory and spatial retail experience.

Question 27

Hill et al. (2022)

Answer 27

Explores how crowds and rituals generate shared emotional energy.

Question 28

Proposes the Culture Production System to show how cultural meaning moves into consumer goods.

Answer 28

McCracken (1986)

Question 29

Describes how high-/low-context cultures influence consumer understanding of ads.

Answer 29

Hall (1976); Hornikx & le Pair (2017)

Question 30

Measures cultural values expressed in advertising across regions.

Answer 30

Pollay (1983)

Question 31

Examines cross-cultural consumer decision-making styles using Hofstede

Answer 31

Leo et al. (2005)

Question 32

Analyzes how Korea exports culture via Hallyu and “cultural technology.”

Answer 32

Chen et al. (2016)

Question 33

Defines sacred vs profane consumption and how meaning is constructed.

Answer 33

Belk et al. (1989)

Question 34

Theories how myths naturalise ideologies and how consumption becomes symbolic.

Answer 34

Barthes (1972); Baudrillard (1997)

Question 35

Introduces Hero’s Journey as a universal myth structure used in marketing narratives.

Answer 35

Campbell (1949)

Question 36

Explains how brands take on cultural meaning through storytelling.

Answer 36

Fournier & Alvarez (2019)

Question 37

Explores Barbie’s brand transformation and myth.

Answer 37

Ashman et al. (2023)

Question 38

Defines rituals as structured, expressive behaviours in consumer behaviour.

Answer 38

Rook (1985)

Question 39

Examines new consumer rituals like gender reveals and luxury practices.

Answer 39

Azzari et al. (2022)

Question 40

Theorises the body as central to identity and lifestyle in postmodern society.

Answer 40

Featherstone (1982)

Question 41

Describes the body/self as a reflexive project in modern society.

Answer 41

Giddens (1991)

Question 42

Reviews social theories of the body across disciplines.

Answer 42

Shilling (2012)

Question 43

Views body and identity as constructed through discourse.

Answer 43

Thompson & Hirschman (1995)

Question 44

Argues consumers seek bodily suffering for authenticity.

Answer 44

Scott et al. (2017)

Question 45

Uses CrossFit to show self-discipline through pain and transformation.

Answer 45

Thompson & Isisag (2022)

Question 46

Studies plus-size fashion activists resisting beauty norms.

Answer 46

Scaraboto & Fischer (2013)

Question 47

Shows how art consumption is embodied and multisensory.

Answer 47

Joy & Sherry (2003)

Question 48

Defines the experience economy’s four realms.

Answer 48

Pine & Gilmore (1998)

Question 49

Explores risk, emotion, and self-transformation in leisure.

Answer 49

Celsi et al. (1993)

Question 50

Examines discomfort and commercial conflict in experiences.

Answer 50

Tumbat & Belk (2011)

Question 51

Shows how emotional effects extend after the event (bleed).

Answer 51

Orazi & van Laer (2023)

Question 52

Burning Man case study showing escape from mainstream consumerism.

Answer 52

Kozinets (2002)

Question 53

Studies Hollister as a sensory and spatial retail experience.

Answer 53

Stevens et al. (2019)

Question 54

Explores how crowds and rituals generate shared emotional energy.

Answer 54

Hill et al. (2022)