Class Notes Flashcards
1
Q
What is the relationship between form and function?
A
As function increases, customer value diminishes. As hedonics increase, customer value increases.
2
Q
How do you decide what stays in vs. outside of a product platform?
A
Keep hedonics outside of the product platform as much as possible.
3
Q
What are the two motivations for having a product platform?
A
- Economies of scale
2. Keeping both engineers and marketers happy
4
Q
What are the purposes of finance and marketing?
A
Finance secures funding. Marketing determines the profitability of ventures.
