Client Briefs And Audience Segmetation

Question 1

Negotiated Brief

Answer 1

Client and design team discuss need collaboratively

Question 2

Meeting/Discussion Brief

Answer 2

Client shares goals; design team notes details

Question 3

Written Brief

Answer 3

Documented guide for designers; may reduce meetings

Question 4

Informal brief

Answer 4

Lacks official documentation; often vague and casual

Question 5

Formal Brief

Answer 5

Clear document detailing client goals and timelines

Question 6

Commision

Answer 6

Formal work arrangement with contract and budget

Question 7

Demographics

Answer 7

Characteristics of a population, such as age and gender

Question 8

Segmentation

Answer 8

Breaking down demographics to define target audiences

Question 9

Target Audience

Answer 9

Specific group identified through demographics and segmentation

Question 10

Audience Needs

Answer 10

Requirements and desires of the target audience

Question 11

Geographical location

Answer 11

Physical area where the target audience resides

Question 12

Interests

Answer 12

Hobbies or activities that engage the target audience

Question 13

Aspirations

Answer 13

Goals or ambitions of the target audience

Question 14

Opinions

Answer 14

Beliefs or views held by the target audience

Question 15

Behaviours

Answer 15

Actions or patterns exhibited by the target audience

Question 16

Income

Answer 16

Financial earnings influencing audience purchasing power

Question 17

Ethnicity

Answer 17

Cultural background of the target audience

Question 18

Demographic + Segmentations

Answer 18

Formula to define a more specific target audience

Question 19

Example target audience

Answer 19

18 year old male interested in graphic design

Question 20

Segmentation example

Answer 20

16-18 year olds interested in Love Island

Question 21

Specificity in Targeting

Answer 21

More segmentation leads to a more defined audience