Client Requirements

Question 1

What does a client brief include at the start of a project?

Answer 1

• It includes lots of information
• Outlines the requirements that the new product must meet.

Question 2

What are some types of client requirements?

Answer 2

• Product type and purpose
• Target audience and genre
• Branding and ethos
• Content
• Style and theme
• Timescale.

Question 3

What should be clearly identified for product type and purpose?

Answer 3

The type of product and what it’s for (its purpose).

Question 4

What is segmentation used for in target audience?

Answer 4

To identify a local audience based on demographics and interests.

Question 5

How can clients specify genre?

Answer 5

They may specify a genre for the product, like science fiction or comedy.

Question 6

Why must the final product match the client’s branding?

Answer 6

To align with the client’s name, branding, and ethos.

Question 7

What does an organisation’s ethos refer to?

Answer 7

Its values and the things it cares about, like high-quality products or being eco-friendly.

Question 8

What kind of content may a client provide or expect?

Answer 8

Existing media content, text, images, sound, or animation.

Question 9

What should style and theme reflect?

Answer 9

The client’s written and visual style, house style rules, and brand consistency.

Question 10

Why is the timescale important in client requirements?

Answer 10

To meet deadlines and ensure enough time is allocated for each stage, helping avoid over-runs.