Brainscape's Knowledge GenomeTM


Top Flashcards (Certified)
All Flashcards

Wunderkind > CMS Glossary > Flashcards

CMS Glossary Flashcards

(56 cards)

Start Studying
1
Q

CMS

A

Content Management System

Refers to our onsite product

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

IBX

A

Inbox Retargeting

Refers to our offsite email product

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Sends

A

Refers to all of our offsite products (i.e. IBX & SMS)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Campaign

A

A marketing experience that we show to users based on behavior they exhibit both onsite and offsite

Example: An email capture is a CMS campaign

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

eCap

A

Email Capture

A CMS campaign that captures email addresses to identify users

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

cRec

A

Cart Recovery

A CMS campaign shown to users with items in cart exhibiting disengagement behaviors

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Continuity

A

A CMS campaign (usually a top bar) that follows another on-site or Sends campaign

Example: If a user submits to an eCap with a discount, or clicks through an IBX email with a discount, a continuity will fire that shows the user a coupon code until they make a purchase

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

OSR

A

Onsite Retargeting

A CMS campaign that shows users products they’ve viewed; uses Events Tracking to pull in items viewed

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

CTC

A

Click-to-Capture

A high intent email capture campaign that consists of an overlay and a corresponding campaign that fires said overlay on click (most commonly a corner tab or bottom bar)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Dot/Corner Tab

A

A non-intrusive click-to-capture campaign; appears as a small circle in the bottom left-hand or bottom right-hand corner of the page and fires an eCap overlay on click

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Impression

A

When a campaign actually fires; will appear as a ‘pop’ event in the network tab and as a star in Dash

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Core

A

The backend; the platform where all of BounceX lives

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Campaign Listing

A

List view of all of the campaigns on a site (live, test mode, and off)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Grid Conflicts

A

Also known as “Priority Conflict” or “Priority Block” in Dash; a case wherein two CMS campaigns occupy the same space on a page or creative grid at any given time

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Priority

A

Hierarchical list of campaigns that determines eligibility; campaigns that are higher priority should fire instead of other campaigns that are lower priority (given that they occupy the same space in the grid)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Log

A

A record of all changes that have been made to campaigns and website settings

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

Comparison

A

One of the available pages for obtaining a high level view of all data metrics tracked for individual campaigns; used during CMS QA to confirm emails have been submitted to the ESP

Can be accessed by clicking the ‘trophy’ icon in the nav bar

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

Test Mode

A

Applies to campaigns; campaign is not live on the site and can only be seen using a ‘bxtest’ link

Appears as orange in Core and Dash

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

Dev Mode

A

Applies to CVs, page types, global campaign JS, and event tracking; code is not live on the site and can only be seen using a ‘bxdev’ param in the URL

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

Reload

A

Reload Campaigns

Can be initiated by a campaign (known as a ‘manual’ reload) or a polling CV; will cause all campaign criteria and all RTVs to be re-evaluated

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

Custom Code

A

Custom functionality added to individual campaigns (under ‘Integration Settings’) or on the website level

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
22
Q

Build

A

All settings on an individual campaign (parent and child)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
23
Q

Parent

Study These Flashcards
A

Settings that determine eligibility for an individual campaign; includes Compliance settings, Device Criteria, and Segmentation Engine

24
Q

Purpose/Subpurpose

Study These Flashcards
A

Campaign classification; defined on the parent level of the campaign

25
Criteria
Lines of logic that define individual user behaviors Example: “Submitted Email No” is used to identify users who have not submitted their email to a BounceX campaign
26
Eligibility
Segment of users who should see an individual campaign
27
Segmentation
Group of criteria that determine campaign eligibility
28
Progression
A type of criteria used to identify users who have (or haven’t) interacted with other BounceX campaigns
29
Child
Settings where the campaign itself is built; each child holds the settings for an individual variation or control of the parent campaign
30
Variation
Child level settings where the experience that will be shown to the user is defined; campaign may contain multiple variations when running A/B tests
31
Control
Child level settings where the control condition is defined; used to measure impact of campaign compared to users who didn’t see the campaign
32
Consistency Checker
A feature that calls out any inconsistencies across variations/controls (appears as an orange triangle); does not work in the step elements
33
Deployment
The creative type of a campaign. Determines where the campaign exists in the grid Example: Overlay, Top Bar, Bottom Bar
34
Overlay
A deployment type used for campaigns that take over the window and appear on top of the site
35
nBar
Top Bar A deployment type used for campaigns that appear anchored to the top of the window and remain sticky on scroll
36
cBar
Bottom Bar A deployment type used for campaigns that appear anchored to the bottom of the window and remain sticky on scroll
37
aZone
Inline Zone A deployment type used for campaigns that appear in line with site content and usually look native to the site
38
bAnn
Annotation A deployment type used for campaigns that appear anchored to individual site elements (such as the native ‘Add to Cart’ button)
39
Corner Tab
A deployment type used for campaigns that appear in the bottom left hand or bottom right hand corner of the page. Used for ‘dot’ campaigns
40
RTBC
Real Time Behavioral Criteria Behavior(s) that a user must take (or must not take) before the trigger can fire the campaign Example: If a campaign has RTBC: ‘Scroll Down 50%’ and Trigger: ‘Scroll Up 50%’, a user must first scroll down 50% before scrolling up 50% to fire the campaign
41
Trigger
Behavioral Trigger The behavior that fires the campaign Example: Exit Intent (Disengagement)
42
Waypoint
A kind of trigger; fires a campaign once a user has scrolled past a certain element on the page
43
Anchor Element
'Target Selector’ or ‘Target Element Selector’ in Core; a jQuery selector used for the ‘Waypoint’ trigger to determine the location on the page where trigger will fire the campaign, as well as for Inline Zone and Annotation campaigns to determine where the campaign appears on the page
44
Dreamie
BounceX creative editor
45
Post-Submit
The creative step on an email capture campaign immediately following the step where a user submits their email
46
ESP Settings
‘Email Service Provider Integration’; settings used on email capture campaigns that need to be set up in order for emails to be added to the client’s ESP. An ESP is the provider a client sends emails through, and holds a database of the email addresses captured on the site
47
Activation Limits
Settings that determine how many times a campaign can fire per pageview, per visit, and overall
48
Suppression
When a campaign causes other campaigns of the indicated deployment type that were already impressed to be hidden when it fires
49
Repression
When a campaign is preventing other campaigns of the indicated deployment type from firing while it is impressed
50
Website Settings
Top level settings for an individual client’s site that are not campaign-specific; sometimes referred to as the ‘website level’ Can be accessed by clicking the ‘gear’ icon in the nav bar
51
Behavioral Profile
A group of criteria defined at the website level to be used in the segmentation on the parent level of campaigns
52
RTV
Real Time Variable Also known as a CV (‘Custom Variable’); an onsite variable that tracks and records different user behaviors on site. CVs can be used in CMS campaigns in the segmentation and on the creative, and for Sends events Defined in Website Settings under the ‘Site Variables’ tab
53
GMP
Google Mobile Policy Guidelines that determine which campaigns can and cannot show on the first pageview for users coming from Google organic search traffic; particularly affects mobile entrance overlays
54
GDPR
General Data Protection Regulation Regulations on data protection and privacy for all EU citizens. Affects how our products function for EU citizens (particularly eCaps)
55
Pushdown
Code that enables top bars to lie directly on top of a page without covering site content
56
Dash
A web plug-in application used to see real-time information such as: onsite campaign eligibility, device/visit information, CV evaluations and events. The ‘Triggers’ tab also allows us to fake various events in order to test onsite and offsite BX experiences targeted toward different user segments.

Wunderkind (2 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2025 Bold Learning Solutions. Terms and Conditions