Strategy III Flashcards
(9 cards)
1
Q
What is the one piece of info you need before developing strategy?
A
KPI. Key Performance Indicator.
2
Q
What are the most common eCommerce KPIs for both clients & Wunderkind?
A
Clients
- “Grow revenue by X% in 2020”
- Grow the email database
Wunderkind
- ”$ Impact os X ROS in 2020”
- “Capture x emails/month
3
Q
What are the most common eCommerce Opportunities/pain points?
A
- Most users wont make a purchase during their visit
2. Many visitors that leave a site wont return
4
Q
How do we find additional opportunities for WKND expieriences?
A
- Go through the website
- Client e-mais
- speaking with client contacts
- Search (sometimes social)
- Analytics
- Competitor Websites
5
Q
What is usually the #1 priority for opportunities?
A
Email identification onsite
6
Q
Why would the visitor want to take a specific action? (Messaging)
A
Activate a discount
Product scarcity
Urgency
Convenience
7
Q
Add to Cart Messaging can offer ______
A
Product Value Props Brand Value Props Discounts Free Shipping Social Proof Scarcity
8
Q
Email Capture Messaging can offer _____
A
Incentives Free Shipping Evergreen savings Free quote Access to Deals Access to New Releases Content
9
Q
Email Messaging can offer ______
A
Icentives Free Shipping Evergreen savings Item Scarcity Reminder Convenience
