Coca Cola Case Study Flashcards
(16 cards)
About coca cola?
Manufacture and sell soft drinks
Headquarters in Atlanta Georgia, USA
Sell 400 different products in over 200 countries
70% of sales generated outside North America
How many associates does coca cola have?
130,000 associates world wide
50% outside the US
How has coca cola positively impacted employment
Coca Cola has 225 bottling plants which employ over 700,000 people around the world
Creates a lot of jobs through its supply chain - creates multiplier effect
How is coca cola supporting community development
5by20 initiative aimed to empower 5 million entrepreneurs between 2010 and 2020
They provided them with training and resources to start their businesses
Negative impacts of coca colas employment
Accused of exploiting workers by paying low wages and allowing poor working conditions
How does coca cola affect peoples health?
Contributes to health problems like obesity and diabetes by encouraging consumption of sugary drinks
Coca colas negative impacts on the environment
it manufactures billions of single use plastic bottles
contributes to global plastic waste crisis
Positive economic impacts of coca cola
Investments in new markets = economic growth
Local bottlers profit from sales - supports the local economies
Positive social impacts of coca cola
Awards grants to companies throughout the world
Employment opportunities
Education programmes
Negative economic impacts of coca cola
long hours and little pay to workers and major profits return to shareholders in the US
Positive environmental impacts of coca cola
Investing more in sustainable packaging and encouraging recycling
Sustainable agricultural schemes
Replenishes water it uses
Negative environmental impacts of coca cola
exhaustion of local water supplies
in 2012 - used more water than 25% of the worlds population
Water pollution
Pesticide residue found in some products
Social advantages in India
$10 million spent on community programmes - clean drinking water
Installed water pumps in Kaladera
Bring new technologies that help develop infrastructure and communications
Economic advantages in india
Coke employ directly 25,000 people in india - 150,000 indirectly
Invested $1 billion in India
Environmental advantages in India
Invested in water harvesting schemes - reduces amount of water extracted from local sources
negatives of coke in India
They are exploiting India for cheap labour costs
Very small amount of earnings in India stay in India
