Coca Cola (Coke) Case Study Flashcards
(27 cards)
How many coke products are made per day?
1.9 billion
Where is Cokes head office?
Atlanta, USA
When was coke founded?
1886
What is coke annual revenue?
$45 billion per year
How many workers does coke have in the US?
82,000
What percentage of the global population recognise the red and white logo?
94%
Coke is the third most recognised brand, after which companies?
Apple and googlw
Coke is the third most recognisable brand after Apple and Google, behind what two companies?
Apple and Google
What iconic image did coke create?
Made Santa red
How big is its economy?
84th largest economy in the world ahead of Costa Rica
How has it tried to improve its image?
By funding charity of community things such as playgrounds in Ukraine (before the war), with the Mayor of Kyiv, Vitali Klitschko
How many people in India does coke employ?
25,000
What has coke done in the UK?
Uses PET plastic bottles that are 100% recyclable and set up 150 recycle bins
Who did coke announce a new 3 year partnership with?
World Wide Fund for Nature (WWF), aiming to restore and protect river habitats across the UK
What has been the positive multiplier effect in India?
Indirect,y have created around 150,000 jobs in companies which supply the factories in India
How much does coke plan to invest in India between 2012-2020?
$5 billion
What is the 5b20 programme?
Aims to sponsor training and education schemes to empower its female employees
What was set up in 1984?
The coke foundation, which has given more than $820 million to enhance the sustainability of communities and in 2015 sent $117 million to 300 organisations across 70+ countries
What problem was there in Colombia?
Owners of coke factories turned a blind eye to paramilitaries (terrorists) to bully workers in to accepting poor conditions
What happened in 2004?
Forced to stop operating its factory in India after it used up the local groundwater supply and dumped toxic waste
How many years in a row has coke made a profit?
53 years
Where does most of cokes profits go to?
Return to the USA
What’s the problem in bottling plants in India?
Long hours, poor working conditions, poor/little pay (sweatshops)
What issue with the NHS did coke run into?
1 can of coke would exceed the daily NHS limit on sugar of 70 grams
