Coformity

Question 1

Conformity

Answer 1

A change in a person’s behaviour or opinions as a result of real or imagined pressure from a person or group of people

Question 2

Internalisation

Answer 2

A deep type of conformity where we take the majority view because we believe it to be correct. This makes a permanent change in behaviour even when the group is absent

Question 3

Identification

Answer 3

A moderate type of conformity where we act in the same way as the group because we value it and want to be a part of it. But we don’t necessarily agree with everything that the majority believes

Question 4

Compliance

Answer 4

A superficial and temporary type of conformity where we outwardly agree with the majority but privately disagree with it. The behaviour lasts as long as the group is present

Question 5

Why do we conform

Answer 5

Morton Deutsch and Harold Gerrard
Informational social influence and normative social influence

Question 6

ISI

Answer 6

Occurs when people conform because they are not sure what behaviours/beliefs/opinions are right or wrong so they use the majority as a source of information
May also lead to internalisation
A cognitive process

Question 7

NSI

Answer 7

Likely to occur when you don’t really know a group very well and you don’t want to appear foolish as to then be accepted not rejected
May lewd to compliance
An emotional process

Question 8

Is conformity more likely to be NSI or ISI

Answer 8

Both together is the most likely form of conformity

Question 9

Research support NSI

Answer 9

-Asche’s participants said they confirmed due to feeling self conscious about giving the wrong answer and not fitting in with the group
-When Ppt wrote down the answer, conformity fell to 12.5%

-Supports NSI, conforming to fit in

• +IV accurately explains conformity

Question 10

Research support ISI

Answer 10

-Lucas found that participants conformed to incorrect maths answers when the question was more difficult

-Supports ISI, people conform because they’re unsure

• +reliability theory is consistent with research

Question 11

Doesn’t account for individual differences

Answer 11

-nAffiliators are people more concerned with whether people like them
-They’re more likely to conform meaning not everyone has the same level of conformity