Cognitive Approach Flashcards
1
Q
General
A
Loftus and Palmer (1974)- Car crash
Bartlett (1932) - War of the ghosts
2
Q
Marketing
A
Harris, Brownell and Bargh (2009)- priming in TV ads and its effect on eating behaviour
3
Q
Loftus and Palmer (1974)
A
Effect of leading verbs on recall
Smashed:40.8
Contacted:31.8
4
Q
Bartlett (1932)
A
War of the Ghosts Serial reproduction(overall at once) and repeated reproduction(over a long period of time) Story became shorter and more rational
5
Q
Harris et al (2009)
A
Two studies
1: 118 children aged 11-7. two groups, one shown ads with food, found to eat more
6
Q
Assumptions
A
The brain is like a computer model with an input, proces and output.
