Social Theory Flashcards
1
Q
Assumptions
A
People will conform to fit in or be correct
2
Q
General Studies
A
Asch(1951) - Line Study
3
Q
Gender
A
Chatard et al. (2007)
‘How good are you at maths?’
Stereotyping on gender
4
Q
Marketing
A
Asch (1951) ISI and NSI
5
Q
Aggression
A
Zimbardo(1973) Stanford Prison Experiment
6
Q
Chatard (2007)
A
Asked students to recal their grades after being exposed to gender sterotypes, girls underestimated their abilities in maths, overestimated in art.
Both genders impacted by stereotypes, girls effected more negatively.
7
Q
Asch (1951)
A
123 Male undergrads split into groups, 1 naive the rest are confeds.
36.8% conformed on all trials, 75% conformed at least once.
8
Q
Zimbardo (1973)
A
How do people conform to social roles.
