College MCQ - L4M5 Flashcards
(72 cards)
What are the 4 fundamentals of principled negotiations?
- People
- Interests
- Options
- Criteria
Name the 11 step formula proposed in the art of the deal?
- Think big
- Protect the downside and the upside will take care of itself
- Maximise your options
- Know your market
- Use your leverage
- Enhance your location
- Get the word out
- Fight back
- Deliver the goods
- Contain the cost
- Have fun
What is Integrative approach?
Approach to negotiation used when the interested parties are attempting to create more of something of value to share, also known as collaborative approach or ‘win-win’.
What is the Distributive approach?
Approach to negotiation used when the interested parties are attempting to divide something up or distribute something of value, also known as zero-sum approach or ‘win-lose’
What are the sources of personal power?
- Reward
- Referent
- Expert
- Coercive
- Informational
- Legitimate
What does BATNA mean and stand for?
Best alternative to a negotiated agreement - Often called plan B, a negotiation should always have a back up position in case no deal can be agreed.
There are 3 levels to consider when considering the relative power of buyers and suppliers. What are the 3 levels?
- Level 1 - Macro Environment - STEEPLED analysis. - Understand the wider forces that influence the balance of power.
- Level 2 - Micro Environment (industry structure) - Porter’s Five Forces analysis.
- Level 3 - One-tone buyer/suppliers dynamics.
When setting trading limits, you should set MIL criteria.What does MIL stand for?
Must. Intend. like to achieve.
What is not a source of source of personal power?
Referent
Monetary
Informational
Monetary
What does ZOPA stand for?
Zone of possible agreement
Which if these is NOT a conflict management style?
Autocratic
Compromising
Adopting
Autocratic
How do you calculate Gross Profit?
Sales revenue - Cost of sales
Penetration pricing is…
Characterised by price reductions to increase volume, followed by steady price increases. It can be seen when attempting to enter a new market or gain market share. It can often be loss leading to begin with.
In Microeconomics, supply can be describes as:
The quantity of goods and services offered to the market by producers
The price of a product can be describes as elastic if…
A big change in demand leads to big price increases
The bargaining mix involves?
Identifying tradeable and setting your limits
What are the 4 main phases of a negotiation?
Open, Test, Move, Agree and Close
What does the open phase of the negotiation meeting do?
Sets the tone for the meeting
Which phase of the negotiation allows parties to establish a ZOPA?
Test phase
Persuasion in a negotiation means?
Pushing on TOP so that they accept their change of attitude or behaviour as a result of your actions.
The move phase in negotiations can be split into 2 stages, these are?
Proposing and bargaining
According to Prof. Fiona Dent, what style is regarded as push methods
Directive
According to Prof. Fiona Dent, what style is regarded as pull method?
Collaborative
What tactics would be regarded as ‘Good cop/bad cop ploy?
TOP warms to, and is more likely to confess to someone sympathetic, in the absence of the less sympathetic person.