commercial factors

Question 1

what are commercial factors

Answer 1

conditions, actions and policies of a corporate organisation that impact health and wellbeing positively or negatively

Question 2

explain 2 marketing tactics

Answer 2

products placement: products that are put into popular youth content like on tik tok or youtube. the products are shown in ways that seem authentic and trustworthy to make youth buy it

Influencer marketing: Companies collaborate with influencer with a majority youth platform to promote products. this make youth want to purchase the product to be like their favorite celebrity

Question 3

what is location based marketing

Answer 3

uses geofencing which uses clients mobile numbers to detect when they enter a certain area and send them alerts and messages . they target youth by taking advantage of their impulsive nature by sending them alerts at specific times of the day making cravings increase

Question 4

packaging

Answer 4

branding and colour influence the attractiveness of food