Commercialisation of Sport

Question 1

What is the golden triangle

Answer 1

The interrelationship between sport, business and media

Question 2

Commercialism:

Answer 2

The process of attempting to gain money from an activity e.g. sport

Question 3

Sponsorship

Answer 3

when a company pays for their products to be publicly displayed or advertised, usually as an attempt to increase the sales of there goods.

Question 4

Merchandising:

Answer 4

the practice in which the brand or image from one ‘product’ is used to sell another, e.g. professional sport

Question 5

Characteristics of commercial sport

Answer 5

• Sponsorship and business: - they go hand in hand
• Athletes as commodities: - e.g. assets to companies through product endorsement which bring increased sales
• Entertainment: - watching sport is part of a mass entertainment industry
• Contracts: - involving sales, of merchandise and bidding for television rights
• Wide media coverage: -
  high profile sport, well matched competition, high skill level

Question 6

effects of commercialisation on proffesional performers

Answer 6

• receive high incomes for sports participation and commercial activities promoting products , which gives financial security and allows full time training and competition
• must specialise in sport in order to compete which requires serious training and self sacrifice
• are effectively entertaining who becomes household names
• controlled by the sponsor, become public commodities and suffer from lack of privacy.

Question 7

What are the reasons why companies invest money in sport

Answer 7

• Increased sales/commercial benefits/increased profit/increased publicity
• Creates an association with excellence at the highest levels of sport
• Increased brand awareness/adds value to the brand Nike golf and Rory Mclloroy
• Gives an opportunity to link to corporate hospitality
• Sponsorships can decrease the amount of tax paid by a company (tax relief)
• Creates an association with the healthy image of sport
• Improves company Morale

Question 8

How is globalisation sen in sport

Answer 8

• Increased pressure on athletes to perform to their best: may lead to the use of some illegal substances to maintain performance levels
• The sponsorships of events (e.g. coke cola)
• The players are recruited to play for teams in other countries
• The spreading of different sports to new nations e.g. the 1994 world cup was hosted in the USA

Question 9

What impacts have social media had on sport?

Answer 9

• Players and fans can globally communicate
• Provides information regarding sport
• Athletics use it to share info and promote the their clubs
• Players use social Media to promote themselves Attracts universities/clubs
• Companies are being set up to provide social media at a verity of levels.
• Some players/coaches have got in trouble for posting inappropriate comments. fines
• Promotes teams achievements
• 2009 Football League launched social media accounts