Communication Flashcards
(37 cards)
Benefits of effective communication
- Higher levels of productivity
- Positive relationships
- More satisfied customers
- Helps to solve problems
Formal Communication Channels
Top-down
Bottom-up
Sideway
Informal communication channels
The grapevine
-unintended consequences due to rumours that aren’t 100% true
Purpose of internal communication
Get to know people Share ideas Provide Information Persuade Clarify issues
Purpose of External communication
Give Instructions Confirm arrangements Improve customer service Improve public relations Provide information
Verbal Communication
Written and oral
Nonverbal communication
Body language and visual
Written Communication Advantages
Permanent record of the message
More time can go into preparation and presentation
Easily distributed
Written Communication Disadvantages
Feedback is slow
Message is impersonal
Forgery is possible
Oral Communication Advantages
Feedback is instantaneous
Nonverbal gestures may reinforce message
Quick and usually accurate
Oral Communication Disadvantages
Usually no permanent record is kept
Can be time consuming
Difficult to distribute to a wide audience
Body Language Communication Advantages
Reinforces oral message
Provides instant feedback on messages
More reliable than oral expressions
Body Language Communication Disadvantages
Can contradict oral message
No universal meaning to gestures
Can be misinterpreted
Visual Communication Advantages
Reaches a large audience
Easier to remember
Gains people’s attention
Visual Communication Disadvantages
Can be expensive
Does not contain a lot of information
Misinterpretation/confusion can occur
Barriers to communication
Language Improper Attitude Filtering Perception Discriminatory language
Managerial roles and communication methods
Planning (setting and communication objectives)
Organizing (everyone knows the task they need to do)
Leading (motivation)
Controlling (monitoring performance)
Unethical Communication can include:
Plagiarism
Making false, exaggerated or misleading claims
Misusing communication channels
Protecting rights of consumers
The Australian Competition and Consumer Commission (ACCC)
The Australian Communication Media Authority (ACMA)
Business objectives
States what an organisation expects to achieve over a set period
Strategies
Actions that an organisation takes to achieve its objectives
Communication
The exchange of information between people; the sending and receiving of messages
Stakeholders
Any group or individual who has an interest in, or is affected by, he activities of a business
Internal Communication
Communication that takes place within the business