Public Relations

Question 0

CC plan 2

Answer 0

Essential information should be communicated to all affected publics

Question 1

CC plan 1

Answer 1

Determine the appropriate target publics

Question 2

CC plan 3

Answer 2

Get the facts

Question 3

CC plan 4

Answer 3

Responses should be given as quickly as possible

Question 4

CC plan 5

Answer 4

Be prepared to answer questions

Question 5

CC plan 6

Answer 5

Provide regular updates

Question 6

CC plan 7

Answer 6

Establish a chain if command

Question 7

CC plan 8

Answer 7

Establish a crisis communication teams

Question 8

CC plan 9

Answer 8

Monitor the progress of the crisis communication plan

Question 9

CC plan 10

Answer 9

Evaluate the effectiveness of the crisis communication plan

Question 10

Function 1

Answer 10

Promoting a positive image

Reinforces favourable attitudes and consumer perceptions

Question 11

Function 2

Answer 11

Effective communication of messages

The methods used to convey information about the business and it’s products

Question 12

Function 3

Answer 12

Issues monitoring

Sales are protected by identifying potential issues early so that damage is minimised

Question 13

Function 4

Answer 13

Crisis management

Protecting a company’s reputation to minimise the impact of unfavourable publicity that could lead to loss of sales

Question 14

PR vs. Advertising

Answer 14

PR
Maintaining favourable relationships
More effective than advertising
Third, unpaid parties

Advertising
Electronic, print or verbal
Can reach large or s target audiences
TV, magazine, radio, internet

Question 15

A proper image results in…

Answer 15

Higher level of sales, makers share and profitability
Better prams recognition
Greater credibility

Question 16

Element of image

Answer 16

Name or logo
Employees
Customer service
Quality of products
Colour scheme
Range of products

Question 17

Internal publics

Answer 17

Employees and managers

Question 18

General publics

Answer 18

Can affect customer attitudes

Question 19

Local community publics

Answer 19

Of crucial importance to the business because it represents local residents and neighbourhood organisations

Question 20

Citizen action publics

Answer 20

Practices might be scrutinised by action groups

Question 21

Media publics

Answer 21

Include Perin and electronic news reporting organisations

Question 22

Government publics

Answer 22

Three levels of government, each with its own regulations that need to be followed

Question 23

Planned situation

Answer 23

A proactive, non urgent activity. It has a long term focus to improve the image

Question 24

Public relations campaign

Answer 24

1. Establish campaigns objectives 2. Identify the intended publics 3. Develop strategies and tactics 4. Implement the campaign 5. Evaluate the results

Question 25

Unplanned situation

Answer 25

Can be a crisis or major issue. It requires a business to respond urgently to an immediate problem

Question 26

Public relations

Answer 26

The planned and sustained effort to establish and maintain goodwill and mutual understanding between and organisation and it's publics

Question 27

Publicity

Answer 27

Refers to any free news stories about a burs ones product or service

Question 28

Advertising

Answer 28

Paid, non-personal messages communicated through a mass medium

Question 29

Image

Answer 29

Refers to how a business is perceived by the world at larger, especially consumers

Question 30

Public relations ethics

Answer 30

The moral evaluation of public relations activities as right or wrong

Question 31

Public relations social responsibility

Answer 31

The conscious effort by a public relations business to maximise its positive impact and negative impact on society

Question 32

Publics

Answer 32

Groups that the organisation interacts with and that have a vested interest in, or impact on, a businesses ability to achieve its objectives

Question 33

Role of technology

Answer 33

International trade has been increased Media conferences are replaced with video conferencing The internet is used to deliver specific messages to publics. Includes social networking, chat rooms websites

Question 34

Socially responsible management

Answer 34

To foster positive relationships with publics Avoiding misleading media to minimise negative publicity Avoiding bribes or gifts to demonstrate integrity and fair business dealings Avoid withholding information Wider community- competing on quality of products rather than cost Ensuring compliance with relevant legislation

Question 35

Crisis communication plan

Answer 35

Outlines the policies and procedures to follow when handling unfavourable publicity and news personnel when a crisis occurs

Question 36

Crisis communication plan purpose

Answer 36

Bringing the crisis under control Limiting damage Dealing with media and public scrutiny

Question 37

Performance indicators

Answer 37

A measurable statement which businesses use to evaluate performance

Question 38

Public relations campaign

Answer 38

A series of public relations activities undertaken to achieve a specific objective