Communication (Quick Revision)

Question 1

Define: Communication

Answer 1

Communication is the process of a message passing from a sender to a receiver.

Question 2

State two problems of poor communication.

Answer 2

• Poor decision making due to a lack of information.

* Demotivation as people do not feel involved.

Question 3

State two benefits to a firm of good communication.

Answer 3

• Can make decisions more quickly.

* Can understand more about stakeholder needs and respond.

Question 4

Distinguish between internal and external communication.

Answer 4

Internal is within the firm (e.g. with employees); external is with outside groups (e.g. the local community)

Question 5

Distinguish between one-way communication and two-way communication.

Answer 5

• One-way communication does not involve dialogue and discussion.
• Two-way communication involves information flowing backwards and forwards between sender and receiver.

Question 6

What is the Examiner’s note for Communication?

Answer 6

There are many possible communication channels within a firm.

Question 7

What is the Evaluation point for Communication?

Answer 7

The best method of communication depends on the message.