Comp 1 theorists Flashcards

(32 cards)

1
Q

What is Roland Barthes’ theory?
(media language)

A

Semiotics

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2
Q

What are the 5 codes that Barthes talks about?

A
  1. symbolic
  2. semantic
  3. prioretic / action
  4. enigma
  5. cultural
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3
Q

Give an example of a symbolic code in one of the set texts.

A

Kiss of the vampire - bats in the background is a symbolic code.
Bats = symbolise vampires

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4
Q

What is a semantic code?

A

Parts within the text that suggests or refers to additional meanings

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5
Q

Give an example of a semantic code in one of the set texts.

A

Kiss of the vampire - red and black colours - link to horror films. Death and blood.

Tide - woman smiling and hugging the Tide - she loves the product and so should the audience.

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6
Q

What is a proairetic/ action code?

A

Elements of media products that signify that something is going to happen as a result

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7
Q

Give an example of an action code in one of the set texts.

A

Kiss of the vampire - woman holding a man by the throat - at some point in the film a woman is going to be killing a man - brings audience in.

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8
Q

What are enigma codes?

A

Any mysterious part of a text that will engage the audience and make them want to read more

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9
Q

Give an example of an enigma code in one of the set texts.

A

The Mirror front page - “ZERO SHAME” - full story on pages…
- acts as an enigma code

Tide - “We’ve got what woman want!” - what is it that women want?

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10
Q

What are cultural codes?

A

Parts of a media products that you will only be able to understand if you are part of that culture (age, gender, nationality)

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11
Q

Give an example of a cultural code in one of the set texts.

A

Formation - Antebellum dresses (Black culture within America)

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12
Q

What is Lévi-Strauss’ theory?
(media language)

A

Binary oppositions

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13
Q

What does binary oppositions mean?

A

2 things that have been represented as being completely different to one another

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14
Q

Give an example of a binary opposition in one of the set texts.

A

Tide - “other washing products” - Tide is better than other products

Kiss of the vampire - female protagonist, weak male - makes drama and tension

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15
Q

Why are binary oppositions created?

A

It can create conflict, drama,and makes things more entertaining

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16
Q

What is David Gauntlett’s theory?
(representation)

17
Q

What does audience identity mean?

A

Audiences often get a sense of their own identity from the media products that they consume

18
Q

What does gender identity mean in the past?

A

Men are stereotypically strong, workers, taking care of their wives and children (financially)

Women used to be known as housewives, mothers, carers, little independence

19
Q

What does gender identity mean in the present?

A

Diverse ranges of representations and identity

20
Q

What is Van Zoonen’s feminist theory?
(representation)

A

We get our ideas on gender based on discourse - communication from the media
- magazines, newspapers, films

21
Q

What does Van Zoonen believe?

A

That we get out ideas about gender from the media.
Our ideas about gender change depending on the historical and cultural context.

22
Q

Give an example of Van Zoonen in one of the set texts.

A

Tide: what is was to be feminine, have to get married and be obsessed with cleaning.

23
Q

What does Van Zoonen believe about women?

A

Women in the media are objectified in the media. We live in a patriarchal culture
KOTV: women’s legs, tight dress, unconscious

24
Q

What does Van Zoonen believe about the male body?

A

They are represented as ‘spectacle’ - strong & brave

25
What is Hesmondhalgh’s cultural industries theory? (media industries)
Media industries need to minimise risk and maximise audiences to be successful
26
What are 3 ways to minimise risk and maximise audiences?
1. be vertically or horizontally integrated 2. work across a variety of media platforms and technologies 3. focus on popular genres/ formats/ stats
27
What is horizontal integration?
When a company buys out or takes over competing companies
28
What is vertical integration?
When a company buys out or takes over another company that does a different part of that production process
29
What set text could you link Hesmondhalgh with?
Assassins Creed Franchise (Liberation) -PS Vita - people couldn’t get ahold of it easily
30
What is Livingstone and Lunt’s theory about?
Regulation (rules)
31
What is the regulatory body that is responsible for setting the rules about what can or cant be in films?
BBFC
32
What is Ofccom?
Regulates various communication services like TV, radio, broadband, mobile, and postal services