Competitors

Question 1

MRI Simmons

Answer 1

-GWI releases data 4x a year and MRI releases data 2x a year
-GWI sample size is 80,000 (20k 4x a year) and MRI sample size is 24,000 (12k 2x a year)
-GWI has global data
-MRI costs 60-80k yearly
-mobile vs pen and paper questionare (online is easier to target younger consumers. With pen& paper it’s hard to reach higher/lower income homes)
-GWI has custom recontact with hybrid syndication.
-GWIs recontact takes 3-4 weeks while MRI Simmons takes 5-6 months

Question 2

Resonate Facts

Answer 2

-120,000 Respondents Annually, Fielded Every 6-8 wks
•-Largest Ongoing US Study
USA Only
14,000+ profiling points (No B2B Data)
Compatibility Across Profiling Categories
AI Predictive Analysis Technology
Holistic / Human View - Psychographics & Behavioral Data
-Media Activation Capabilities-push to billion devices
~Programmatic, Video, Social, Native, and ConnectedTv platforms

Interface: User Friendly, Great Visuals, but overwhelming

Custom Study Capabilities - Multiple Options

Question 3

Where GWI wins against Resonate

Answer 3

Where GWI Wins
оGWI - Global Data
42k-57k+ Profiling Points
-Consistency of Profiling Points Throughout
-GWI Work (B2B)

оGWI Support - AM & CS
оUser Friendly Interface
-Exportable, Shareable, Rebasing - Simple
оPricing
-GWI AIl Inclusive vs Purchase Additional Audiences, Charts, Dashboards, etc.
оRenewal Increasing Transparency

Challenges GWI faces:
-activation capabilities
-AI insights
-upload data

Question 4

GWI Audiense Integration

Answer 4

~Audiense = Audience Intelligence Platform (Similar offering to Helixa - also partner)
~Import Social Audiences from Audiense to GWI for a 360 understanding of your social audience. Social + Survey Data
~Must be both GWI + Audiense Client

Competition with this Fusion: Kantar’s Digital Mirror (not a fusion, Kantar empowered by Audiense, using Al to decode online personas and their offline behaviors)

Question 5

Info on Audiense

Answer 5

Leading Audience Intelligence platform, easy-to use, Social Listening

Audiense Connect = twitter community management tool (not direct competitor
** twitter is dead

Audiense Insights = Social Consumer Segmentation Tool (not really direct co
either but closer)

Social listening/Not Syndicated

Cost: As low as $80 a month (Unlimited access $25K,
Limited access $8.5K year)

Lack Customer Service support & Not intuitive!

Question 6

Brandwach

Answer 6

• Scheduling content on social media
• Coined term “digital consumer intelligence” (combination of social listening, survey data, content marketing, 3’ party data)
Good points:
• Real time results (see what people are saying at the speed of social)
• More affordable than traditional market research methods
• World leading tech and Al, with the ability for the platform to detect peaks and spikes in conversations for you

Bad points:
• Really difficult to collect relative mentions (I.e. “Apple”” the company
not “apple” the fruit, recipes, recipes, trees etc.)
• Limited amount of people that post on social media, blogs, etc.
• Conversation sizes are variable
• No filter. Can contain spam, junk, and offensive content
• No media consumption or purchase intent

Question 7

How does GWI win over brand watch?

Answer 7

• GWI provides an end-to-end solution that brings together finished content (reports, infographics, dashboards, etc.), audience creation & audience segmentation all under roof
• GWI delivers a full understand of who a potential audience truly is
• GWI allows you to perform trend analysis