Component 2: Music Videos Flashcards
(107 cards)
1
Q
Who were the members of TLC at the time of the release of ‘Waterfalls’?
A
Tinonne ‘T-Boz’ Watkins, Lisa ‘Left Eye’ Lopes, Rozonda ‘Chilli’ Thomas
2
Q
What is the title of the album from which ‘Waterfalls’ is taken?
A
CrazySexyCool
3
Q
In what year was ‘Waterfalls’ released?
A
1994
4
Q
What genre does TLC primarily represent?
A
R&B/hip-hop
5
Q
What image did TLC portray that was different from many other girl groups?
A
Rock ’n’ roll image
6
Q
What tragic event occurred in 2002 involving a member of TLC?
A
Lopes was killed in a car accident
7
Q
What are the three music video genres blended in ‘Waterfalls’?
A
Performance, narrative, conceptual
8
Q
Fill in the blank: In the first verse of ‘Waterfalls’, a young male dies during a _______.
A
drug deal
9
Q
In the second verse of ‘Waterfalls’, an adult male contracts _______ following unprotected sex.
A
HIV
10
Q
What element of the music video shows the literal meaning of the lyrics?
A
Illustration of the lyrics
11
Q
What formal conventions are used in the performance sections of the video?
A
Close-ups, direct address, dance moves cut to the rhythm
12
Q
What special effects are used to portray the ghostly characters in ‘Waterfalls’?
A
CGI (computer-generated imagery)
13
Q
What does the mise-en-scène in the HIV/AIDS narrative use to convey themes?
A
Iconography of the romance genre
14
Q
True or False: The video for ‘Waterfalls’ glamorizes drug use and violence.
A
False
15
Q
What are the two tragic narratives explored in ‘Waterfalls’?
A
Drug deal death, HIV/AIDS infection
16
Q
How does TLC’s representation of social issues differ from typical portrayals?
A
Sympathetic representation without glamorizing
17
Q
Fill in the blank: The young man in ‘Waterfalls’ is portrayed as well-meaning but _______.
A
impulsive
18
Q
What aspect of TLC’s gender representation is complex?
A
Combination of feminine and masculine elements
19
Q
What message did TLC aim to send through their music and videos?
A
Without preaching
20
Q
Fill in the blank: The young black man in the narrative is not a typical gangster but rather someone trying to make _______.
A
easy money
21
Q
What does the term ‘expressionism’ refer to in the context of ‘Waterfalls’?
A
Exploration of inner emotions in an abstract way
22
Q
What is the significance of the title ‘Waterfalls’ in relation to the metaphors used in the song?
A
Links to the imagery of water and emotional themes
23
Q
What stereotype is represented regarding age in the video?
A
Young man as impulsive, mother as wise and concerned
24
Q
How often does Stormzy use social media compared to other artists?
A
Less often than many artists
25
What is the primary function of Stormzy's website?
To auto-play the latest music video and host other YouTube videos
26
How many followers does Stormzy have on Facebook?
Over 1.2 million
27
What type of content does Stormzy's website use to encourage audience interaction?
Interactive content and pop-ups
28
What social causes does Stormzy's music video emphasize?
Equality and support of social causes for the Black community
29
What is the purpose of the pop-up adverts on Stormzy's website?
To offer audience interaction and sign up for newsletters
30
What type of font is used for Stormzy's logo, and what does it imply?
Tag style font suggesting personal and creative branding
31
What is the title of Stormzy's second album?
Heavy is the Head
32
What significant donation did Stormzy make in 2020?
£500,000 to the Black Heart Foundation for educational scholarships
33
What is the opening shot of the Superheroes video meant to establish?
An urban setting with a wide shot of a UK cityscape
34
What does the color palette in the Superheroes video signify?
A positive mood
35
What does Stormzy's black outfit symbolize in the Superheroes video?
Black empowerment
36
What narrative technique does the Superheroes video primarily use?
It is entirely narrative-based, featuring Stormzy as a character
37
What cultural references are included in the Superheroes video?
References to Buzz Lightyear, Woody, and Neo from The Matrix
38
How does the Superheroes video represent different kinds of families?
It shows non-typical family structures, including caring for grandparents
39
Who is the primary audience for the Superheroes video?
School pupils in the UK
40
What percentage of Stormzy's Instagram followers are female?
48%
41
What type of music is Stormzy known for bringing into the mainstream?
Grime
42
What was Stormzy's first album that won the BRIT Award for British Album of the Year?
Gang, Signs and Prayer
43
What does the term 'commodification' refer to in the context of Stormzy's media presence?
The marketing exercise to further profits
44
What does the character in the Superheroes video symbolize in relation to young Black audiences?
Empowerment and inspiration
45
What does the scene with the young female character looking in the mirror address?
Body confidence issues
46
What significant social movement is depicted in the Superheroes video?
Black Lives Matter
47
What is the target demographic for the Superheroes video?
Black British males and females from Generation Alpha
48
What does the scene with the young Black kings in the classroom represent?
Empowerment through education
49
What company produced the Superheroes video?
2veinte
50
What does the ending text of the Superheroes video say?
'RIP Chadwick Boseman 1976–2020, Forever a Superhero in our hearts'
51
What is the significance of the Marcus Rashford shirt in the Superheroes video?
It reflects social and political contexts related to free school meals
52
What is the reception theory's preferred reading of the Superheroes video?
The young Black audience embraces the positive message of strength and hope
53
Fill in the blank: Stormzy's brand, ________, has pledged to donate £10M to fight racial inequality.
#Merky
54
What company runs Taylor Swift's wide-ranging online presence?
Taylor Nation
## Footnote
Taylor Nation is responsible for managing Taylor Swift's online brand and activities.
55
How does Taylorswift.com change over time?
It reflects the design of current albums/tours.
## Footnote
The website adapts its aesthetics to align with Taylor Swift's latest projects.
56
What type of content does Taylor Swift's website host?
YouTube videos and links to Taylor Swift’s directed projects.
## Footnote
This includes promotional material and artistic content related to her work.
57
As of May 2024, how many followers does Taylor Swift have on Facebook?
Over 80 million.
## Footnote
This indicates her significant online influence and popularity.
58
What interactive features are used on Taylor Swift's website?
Interactive content and pop-ups.
## Footnote
These elements are designed to encourage audience interaction.
59
What theme does Swift's music video reflect?
Feminism.
## Footnote
The music video showcases Swift's views on feminism through her self-presentation.
60
What does Taylor Swift advocate for in her social media posts?
Equal rights and combating prejudice.
## Footnote
Swift uses her platform to promote social justice and equality.
61
What is the purpose of Taylor Swift's website design?
To create a sense of interaction to appeal to audiences.
## Footnote
The design aims to engage visitors more personally.
62
What opportunities does Taylor Swift's online media offer to fans?
Purchase exclusives and join Swift’s fan club.
## Footnote
This enhances fan engagement and loyalty.
63
What type of content do links to social media provide?
Entertainment and escapism.
## Footnote
This content includes music videos and fun videos that distract and entertain the audience.
64
True or False: Some audiences believe Swift's online media is solely a marketing exercise.
True.
## Footnote
Critics argue that the online presence focuses on profit through commodification.
65
Define 'commodification' in the context of Taylor Swift's online media.
The process of turning her online presence into a profit-driven enterprise.
## Footnote
This includes selling merchandise and exclusive content.
66
What visual elements are chosen for Taylor Swift's website to convey its tone?
Serious, formal, and romantic colour scheme and fonts.
## Footnote
These choices aim to reflect Swift's artistic identity.
67
What is the goal of the images used on Taylor Swift’s website?
To create a feeling of insight into Taylor Swift’s thoughts and feelings.
## Footnote
This fosters a deeper connection between Swift and her audience.
68
What types of products does Taylor Swift link to on her website?
Merchandise, tour tickets, and music releases.
## Footnote
These links are aimed at increasing profits and fan engagement.
69
How does Taylor Swift use social media to build relationships with fans?
By uploading behind-the-scenes and personal videos.
## Footnote
This approach enhances her relatability and connection with the audience.
70
What platforms does Taylor Swift use to showcase convergence with other media producers?
Netflix and Disney+.
## Footnote
She links to her documentary and tour video available on these platforms.
71
What does 'self-representation' mean in the context of Taylor Swift's online media?
Portraying herself as talented, serious about her music, fun, and thoughtful.
## Footnote
This is crucial for maintaining her public image.
72
How does Taylor Swift approach her image in relation to feminism?
She is careful not to over sexualize her image.
## Footnote
Swift aims to present herself in a way that aligns with her feminist beliefs.
73
What personal experiences does Taylor Swift incorporate into her music?
Her own experiences, including negative representations of others.
## Footnote
This often involves storytelling that reflects her life and relationships.
74
How many records has Taylor Swift sold globally?
Over 200 million records sold globally
75
What is the significance of Taylor Swift in terms of Spotify streaming?
Most streamed female artist on Spotify
76
What is unique about Taylor Swift's albums in the US?
Only artist to have five albums with over one million copies sold in the US
77
When was 'The Man' released?
February 2020
78
What album is 'The Man' a single from?
2019 Lover album
79
How many views did the music video for 'The Man' have by May 2023?
78 million views
80
What key issue does the song 'The Man' address?
Gender bias and how Swift feels she would be treated if she were a man
81
What award did 'The Man' win at the 2020 MTV Music Awards?
Best Direction
82
What character role does Taylor Swift play in the music video for 'The Man'?
She plays a character role and does not perform the song directly
83
What narrative style does the video 'The Man' primarily follow?
Linear narrative
84
Which Propp's character role does the Man represent in the video?
False hero
85
What do the costumes and color palette in the video signify?
Construct character roles, especially that of the Man
86
What does the gesture code of 'manspreading' represent in the subway scene?
Disregard for others and self-obsessed nature of men
87
How does camerawork contribute to the meaning in 'The Man'?
Tracks the Man, positioning him centrally to signify power
88
What do reaction shots from minor characters convey in the video?
Swift's attitude towards certain male behaviors
89
How are women represented in the video?
As secondary, supporting characters
90
What does the scene in the office with the crumpled paper symbolize?
Women being subservient
91
What stereotype is highlighted in the park scene involving the Man and his daughter?
Gender inequality
92
What does the tennis scene reveal about the Man's character?
Negative stereotypes of arrogant and ego-driven men
93
Who provides the voice for the Man in the music video?
Dwayne Johnson
94
What social media strategy did Swift use for the release of 'The Man'?
Posted a trailer and answered fan questions before the premiere
95
What is the Uses and Gratifications Theory in relation to 'The Man'?
The video offers escapism, entertainment, and personal identification
96
What is the preferred reading of the video according to Reception Theory?
Female audience feeling empowered by the feminist message
97
What significant contract did Taylor Swift sign in 2004?
Song-writing deal with Sony Records
98
What was the purpose of prosthetic make-up in the video?
To transform Swift into the Man
99
What significant award did Swift receive in 2019?
Woman of the Decade Award at Billboard’s Women in Music Awards
100
What does the scene where the Man smashes his tennis racket reference?
John McEnroe's notorious angry outbursts
101
What influence did the #MeToo movement have on the video?
Inspired the lyrics and themes addressing gender discrimination
102
What is a notable cameo appearance in the video?
Swift's father, Scott Swift, as the line umpire
103
What does the graffiti in the subway scene symbolize?
References to hypermasculinity and the music industry
104
Fill in the blank: Taylor Swift began re-recording her first six albums after a dispute with _______.
Big Machine Records
105
True or False: The video 'The Man' includes a performance by Taylor Swift.
False
106
What theme is explored through the character of the Man in the video?
Misogyny and male privilege
107
Fill in the blank: The video for 'The Man' was inspired by the _______ movement.
#MeToo
