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NSFC GCSE Media (Eduqas) > GCSE Media Terminology > Flashcards

GCSE Media Terminology Flashcards

(108 cards)

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1
Q

What is an ACTION CODE?

A

Something that happens in the narrative that tells the audience that some action will follow

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2
Q

Define ACTIVE AUDIENCE.

A

Audiences who actively engage in selecting media products to consume and interpret their meanings

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3
Q

What is ANCHORAGE in media?

A

The words that accompany an image that give the meaning associated with that image

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4
Q

What does APPEAL refer to in media products?

A

The way in which products attract and interest an audience

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5
Q

What does ASPIRATIONAL mean in the context of media texts?

A

A media text that encourages the audience to want more money, up market consumer items and a higher social position

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6
Q

What does ATTRACT mean in media production?

A

How media producers appeal to audiences to encourage them to consume the product

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7
Q

What is AUDIENCE CATEGORISATION?

A

How media producers group audiences by age, gender, ethnicity to target their products

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8
Q

Define AUDIENCE CONSUMPTION.

A

The way in which audiences engage with media products

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9
Q

What does AUDIENCE INTERPRETATION mean?

A

The way in which audiences ‘read’ the meanings in, and make sense of, media products

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10
Q

What is AUDIENCE RESPONSE?

A

How audiences react to media products e.g. by accepting the intended meanings

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11
Q

Define BRAND IDENTITY.

A

The association the audience makes with the brand, built up over time and reinforced by advertising campaigns

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12
Q

What is a BROADSHEET?

A

A larger newspaper that publishes more serious news

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13
Q

What does CAPTION refer to in media?

A

Words that accompany an image that explain its meaning

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14
Q

What is CHANNEL IDENTITY?

A

The aspects which make the channel recognisable to audiences and different from any other channel

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15
Q

Define CIRCULATION in media terms.

A

The dissemination of media products

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16
Q

What is COLLOQUIAL LANGUAGE?

A

Conversational language that is less formal than written speech

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17
Q

What are COMMERCIAL CHANNELS?

A

Channels that raise their money through advertising

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18
Q

What is CONNOTATION?

A

The suggested meanings attached to a sign

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19
Q

What are CONVENTIONS in media texts?

A

What the audience expects to see in a particular media text

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20
Q

Define CONVERGENCE.

A

The coming together of previously separate media industries and/or platforms

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21
Q

What are COVER LINES?

A

Lines that suggest the content to the reader and often contain teasers and rhetorical questions

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22
Q

What is CROSS-PLATFORM MARKETING?

A

A text that is distributed across a range of media formats or platforms

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23
Q

Define DEMOGRAPHIC CATEGORY.

A

A group in which consumers are placed according to their age, sex, income, profession, etc.

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24
Q

What does DENOTATION mean?

A

The description of what you can see/hear in a media text

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25
What is DIEGETIC SOUND?
Sound that comes from the fictional world and can be seen
26
What is DISRUPTION in narrative?
What changes the balance in the story world
27
Define DISTRIBUTION in media.
The methods by which media products are delivered to audiences
28
What does DIVERSIFICATION refer to?
Where media organisations move into producing content across a range of forms
29
What does ENCODING AND DECODING refer to?
Media producers encode messages that are decoded by audiences
30
Define ENIGMA CODE.
A narrative device which increases tension and audience interest by releasing bits of information
31
What is EQUILIBRIUM in narrative theory?
A state of balance or stability in a narrative
32
What is a FAN in media?
An enthusiast or aficionado of a particular media form or product
33
What is a FEATURE in magazine terms?
The main, or one of the main, stories in an edition
34
What does FOUR Cs stand for?
Cross Cultural Consumer Characteristics
35
Define FRANCHISE in media.
An entire series of a film including the original film and all those that follow
36
What are GATEKEEPERS?
People responsible for deciding the most appropriate stories to appear in newspapers
37
What is GENRE?
Media texts can be grouped into genres that share similar conventions
38
What does GLOBAL mean in media context?
Worldwide reach of a media product
39
Define HOUSE STYLE in magazines.
What makes the magazine recognisable to its readers every issue
40
What is HYBRID GENRE?
Media texts that incorporate elements of more than one genre
41
What is ICONOGRAPHY?
The props, costumes, objects and backgrounds associated with a particular genre
42
What is an INDEPENDENT FILM?
A film made outside of the control of a large film company
43
Define INDEPENDENT RECORD LABEL.
A record label that operates without the funding of a major record label
44
What is INTELLECTUAL PROPERTY?
A legal concept referring to creations of the mind for which the owner's rights are recognised
45
What does INTERACTIVE AUDIENCE mean?
The ways in which audiences can become actively involved with a product
46
Define INTERTEXTUAL.
Where one media text makes reference to aspects of another text within it
47
What is INTERTEXTUALITY?
Where one media product references another text
48
What does LAYOUT AND DESIGN refer to?
The way in which a page has been designed to attract the target audience
49
What is LINEAR NARRATIVE?
Where the narrative unfolds in chronological order
50
Define MAINSTREAM media products.
The most popular media products that tend to be the most conventional
51
What is MARKETING in media?
The way in which an organisation tells its audience about a product
52
What does MASCULINITY refer to?
The perceived characteristics that define what it is to be a man
53
What is a MASS AUDIENCE?
The traditional idea of the audience as one large, homogenous group
54
What is a MASTHEAD?
The title and design of the title of the magazine
55
What is a MEDIA CONGLOMERATE?
A company that owns other companies across a range of media platforms
56
Define MEDIA FORMS.
Types of media products
57
What is MEDIA LANGUAGE?
The specific elements of a media product that communicate meanings to audiences
58
What does MEDIA PLATFORM refer to?
The range of different ways of communicating with an audience
59
What is MEDIATION?
The way in which a media text is constructed to represent reality
60
What does MISE-EN-SCENE mean?
How the combination of images in a frame creates meaning in moving images
61
Define MISREPRESENTATION.
Where certain social groups are represented in a way that is inappropriate and not based on reality
62
What is MODE OF ADDRESS?
The way in which a media text 'speaks to' its target audience
63
What is NARRATIVE?
The 'story' that is told by the media text
64
Define NEWS AGENDA.
The list of stories that may appear in a particular paper
65
What is a NICHE AUDIENCE?
A relatively small audience with specialised interests, tastes, and backgrounds
66
What is NON-DIEGETIC SOUND?
Sound that is out of the shot, such as a voiceover or mood music
67
What does NON-LINEAR NARRATIVE mean?
Where the narrative manipulates time and space
68
What are OPINION LEADERS?
People in society who may affect how others interpret a particular media text
69
What is a PASSIVE AUDIENCE?
The idea that audiences do not actively engage with media products
70
What is a PERSONA?
The image or personality that someone presents to the audience
71
Define PERSONAL IDENTITY.
Your ability to relate to something that happens in a text because it has happened to you
72
What is POLITICAL BIAS?
Where a newspaper shows support for a political party through its choice of stories
73
What does PRIVILEGED SPECTATOR POSITION mean?
Where the camera places the audience in a superior position within the narrative
74
What is PRODUCTION?
The process by which media products are constructed
75
What are PRODUCTION VALUES?
Elements of the text that tell the audience how much it cost to make
76
Define MEDIA PRODUCTS.
Media texts, including television programmes, magazines, video games, etc.
77
What is a PUBLIC SERVICE BROADCASTER?
A broadcaster that is independent of government and financed by public money
78
What does REALISM mean in media?
A style of presentation that claims to portray 'real life' accurately
79
What is a RED TOP?
A British newspaper that has its name in red at the top of the front page
80
What is a REGULATOR?
A person or body that supervises a particular industry
81
Define REPERTOIRE OF ELEMENTS.
Key features that distinguish one genre from another
82
What does REPRESENTATION refer to in media?
The way in which key sections of society are presented by the media
83
What is a RHETORICAL QUESTION?
A question asked for effect where no answer is expected
84
Define SELECTION AND COMBINATION.
Media producers actively choose elements of media language to create specific representations
85
What is SEXUAL OBJECTIFICATION?
The practice of regarding a person as an object to be viewed only in terms of their sexual appeal
86
What is a SIGN/CODE?
Something which communicates meaning, e.g., colours, sounds
87
What is a SPECIALISED AUDIENCE?
A non-mass audience that may be defined by a particular social group or specific interest
88
What is a SPLASH in media?
The story that is given the most prominence on the front page of a newspaper
89
Define STEREOTYPE.
An exaggerated representation of someone or something
90
What can the colour red signify depending on context?
Passion, love, danger, speed ## Footnote The meaning of red varies based on usage and context.
91
What is a specialised audience?
A non-mass or niche audience defined by a social group or specific interest ## Footnote Example: young, aspirational females or skydiving enthusiasts.
92
What is a splash in the context of newspapers?
The story that is given the most prominence on the front page
93
Define stereotype.
An exaggerated representation of someone or something associated with a set of characteristics ## Footnote Examples include: all Scotsmen are mean, blondes are dumb.
94
What does the term 'stripped' refer to in media?
A technique where a programme is broadcast at the same time every day
95
What is a sub-genre?
A smaller genre within a larger genre, each with its own conventions ## Footnote Example: teen drama, hospital drama.
96
What is subject-specific lexis?
The specific language and vocabulary used to engage a particular audience
97
Define synergy in media.
The combination of elements to maximise profits within a media organisation or product ## Footnote Example: a film soundtrack that sells the film.
98
What is a tabloid?
A smaller, more compact newspaper focusing on lighter news such as celebrity gossip ## Footnote Refers to both size and content style.
99
What is a tagline?
A short phrase or slogan that appears in trailers and on posters
100
Who is the target audience?
The people at whom the media text is aimed
101
What are technical codes in media?
Ways in which the text has been produced to communicate meanings
102
What is underrepresentation in media?
Certain social groups, usually minorities, being rarely represented or absent from media products
103
What does the Uses and Gratifications Theory suggest?
Active audiences seek out and use different media texts to satisfy needs and experience pleasures
104
Define vertical integration.
Companies that own most of the chain of production for a product ## Footnote Example: a film company owning cinemas and merchandise outlets.
105
What are viewpoints in media?
Different perspectives regarding values, attitudes, beliefs, or ideologies
106
What is viral marketing?
Spreading awareness of a product or campaign through unconventional means, including social networks ## Footnote Named for its rapid spread like a biological virus.
107
What are visual codes?
Visual aspects of the product that construct meaning, part of media language ## Footnote Examples include clothing, expression, and gesture.
108

NSFC GCSE Media (Eduqas) (9 decks)

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