Concepts in Communication Exam 3

Question 1

Trait of Receivers of mass media information

Answer 1

Anonymous to one another, can be trolls on the internet, sometimes known through profile username or picture

Question 2

Issues of mass media

Answer 2

indirect, limits feedback, requires technology

Question 3

Cultural studies research

Answer 3

investigates relationship between media and society

Question 4

Concepts of cultural studies

Answer 4

power (how it affects others), ideology, dominant ideology, hegemony

Question 5

Media research

Answer 5

investigates the effect of media on people

Question 6

Example of media research

Answer 6

effect of violence in media on younger kids

Question 7

Uses and gratifications research

Answer 7

Explores connection between choice of media and gratifications for the individual

Question 8

Gratifications derived from media

Answer 8

Social utility, withdrawal, cognition, and diversion/escape

Question 9

Social utility gratification

Answer 9

Enables connection between others

Question 10

Withdrawal gratification

Answer 10

creates barriers between oneself and others

Question 11

Cognition gratification

Answer 11

Encourages thinking

Question 12

Diversion/escape gratification

Answer 12

Provides emotional release