Conceptual Knowledge (CH 9) Flashcards
What is Conceptual Knowledge?
- Knowledge that enables us to recognize objects & events & to make inferences about their properties
- Exists in the form of concepts
What are Concepts?
- Mental representation of class or individual
- Categories of objects, events, & abstract ideas
- Provides the rules for creating categories
How do we organize Concepts?
-In terms of Categories
What is a Category?
- Includes all possible examples of a particular concept
- Pointers to knowledge
- Helps us understand behaviors
What is Categorization?
- Process by which things are placed in categories
- Helps us understand what is happening in the environment & plays role in helping us take action
- It becomes more difficult when we encounter something unfamiliar
What approach of categorization does not work?
-The Definitional approach bc it doesn’t work well for natural objects (birds, trees) & human-made objects (chairs)
What is the basis of Definitional Approach to Categorization?
- We can decide whether something is a member of a category by determining whether a particular object meets the definition of the category
- This approach works well for geometric shapes
What is Family Resemblance?
- Proposed by Wittgenstein to solve the problems of definitions not including all members of a category
- Refers to the idea that things in a particular category resemble one another in a number of ways= allows for more variation
What is the Prototype approach to Categorization?
-Membership in a category is determined by comparing the object to a prototype that represents the category
What is a Prototype?
-A typical member of the category= AVERAGE representation of a category (NOT actual member of category)
What is Typicality?
- Variations within categories
- Can be Low or High typicality
What is High Typicality?
-The category member CLOSELY resembles the category prototype (like a typical member of the category)
What is Low Typicality?
-The category member DOES NOT closely resemble a typical member of the category
How do we determine a good example for a category?
-When an object shares MANY attributes with other members of its category
What is the Sentence Verification Technique?
- It’s used to determine how rapidly people could answer questions about an object’s category
- Participants are presented w/ various statements & agree whether that the statement is true or not
- Concluded that particpants responded faster to for objects that are high in prototypicality (apple is a fruit vs pomagranate is a fruit)
What is the Typicality Effect?
-Ability to judge highly prototypical objects more rapidly (apple is a fruit= faster response than pomegranate is a fruit)
How does Priming occur?
-When the presentation of a stimulus facilitates the response of a stimulus that following closely behind the first one
What is the Exemplar Approach to Categorization?
- It involves determining whether an object is similar to other objects but involves MANY examples= exemplar
- Explains the typicality effect by proposing that objects that are more like the exemplars are classified faster
What are Exemplars?
-Actual members of the category that a person has encountered in the past
(labs, pugs, & boxers as exemplars for dogs)
What are the advantages of the Exemplar Approach to Categorization?
- Uses real examples= can easily take into account atypical cases= doesn’t discard info that may be useful later
- Can deal with more variable categories like games
How might we use both the Exemplar Approach & the Prototype Approach to Categorization?
- When we initially learn about a category, we may average exemplars into a prototype & as we continue to learn, some of the exemplar info becomes stronger
- Early in learning we would be poor at taking into account “exceptions” to a category (penguins/ ostriches)
What is Hierarchical Organization?
-When larger, more general categories are divided into smaller, more specific categories= creating levels & number of categories
What are the 3 different levels of categories?
Superordinate/ Global Level (furniture)= has 3 common features
Basic level/ reflects everyday experience (table)= has 9 common features
Subordinate/Specific level (kitchen table)= has 10.3 common features
How can knowledge affect categorization?
- People with more knowledge about certain objects tend to focus on more specific info about the objects
- Categorization is learned from experience and the objects that we typically encounter & what characteristics of these objects we pay attention to