Conformity Flashcards
(13 cards)
What is the definition for conformity?
To follow a personally viewed authoratative figure
What is the shallow level of confromity?
complience
* where a person may agree in public with a group of people but provately disagrees
* does not lead to change in beliefs
What is the middle level of conformity?
indentification
* when someone takes on views of a group they join or admire
* not necessarily results in a change of a persons private beliefs
What is the deep level of conformity?
internalisation
* where someone behaves and agrees with a group of people because they have actually accepted the point of view
* change in private beliefs
What is NSI?
Normative Social Influence
* someone fits in to avoid disapproval or to gain approval
What is ISI?
Informational social influence
* someone is unsure what to do in a situation and look to others for guidence
* can lead to internalisation
State the aim, method, results and evaluation of Asch’s Study
Aim- To examine the extent to which social pressure from the majority affects conformity
Method- 50 male students, asked to complete a vison test to day which line out of 3 matches the line given. ! real candidate 7 to 9 actors (who all said the inccorrect answer)
Results- 12/18 trials where the candidate conformed and said the incorrect answer
Evaluation- unable to generalise as only on male students, lab experiement so unlikely to happen in real world
State the aim, method and results of Jenness’ study
Aim, To examine weather induviduals will change their opinion on an ambiguous situation in response to group discussion
Method- induviduals guessed how many sweets were in a jar, then in group discussion
Results- Many changed their original answer NSI
What are situational factors affecting conformity?
do they increase or decrease conformity levels
- ambiguity of situation (increase)
- fear of ridicue (increase)
- group cohesiveness (increase if cohesive)
- importance of task (increase if important)
- size and majority (increases)
What are induvidual factors affecting conformity?
- fear of ridicule
- self esteem
- locus of control
- gender
- desire for personal control
- cultural factors
- experience in previous situations
- personality
State the aim, method, findings and conclusion of Mori & Arai (2010) study
Aim- to replicate asch’s study with no actors using both female and males and to increase the understanding of individual differences in conformity
Method- same thing with different length lines each person more different photograph is so different image was seen 104 Japanese students groups of four said answers out loud minority going 3rd
Findings- 4.41/12 trials showed conformity in females. males
Conclusion- females in Japan are more likely to conform, generational changes since 1950s, culture
Wha are some strengths and weaknesses of Mori & Arai Study
Strengths
* lab experiement- high levels of control so more valid
* paricipants knew eachother- relevant to the real world
* more ethical than asch’s
* particiants took task seriously
Weaknesses
* cannot be generalised for other cultures as it was carried out in Japan
* Highly artificial environment so low ecological validity as it’s not representative of every day
* large Percentage of social psychology
* background visual noise was added for increased difficulty
State the aim, procedure and results of Zimbardo’s standford prison experiment (1973)
Aim- to find out if it was the situation or the gaurds personalities that caused the brutality in prisons
Procedure- 21 males were paid $15 a day for two weeks they were physically immensely stable. A Quintus was used to see who was prisoner and who was gaurd local police randomly arrested the candidates in their homes prisoners were stripped, Guards, war dark glasses to prevent eye contact
results- after six days the study had to be ended as subjects became too involved and one prisoner went on a hunger strike
