Conformity Flashcards

(79 cards)

1
Q

What is the definition of conformity?

A

‘Changes in individuals’ behaviours and beliefs because of real or imagined group pressure’

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2
Q

What are the three types of conformity?

A

Compliance
Identification
Internalisation

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3
Q

Compliance

A

The least permanent change in attitude
Individuals publicly change their beliefs and behaviours to go along with a group and to fit in, but in private, revert back to
original belief systems and behaviours, when the group pressure stops.
They may not agree with what the group is doing. Compliance is linked to Normative Social Influence

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4
Q

Identification

A

This is a stronger type of conformity, it can be private or public.
This occurs when individuals look to a group for guidance and adjust their behaviour and belief
systems to those of a group because membership of the group is desirable and they take on a
role within the group.
When the group membership is no longer seen as desirable, behaviour may revert back to their original beliefs

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5
Q

Internalisation

A

This is the deepest and most permanent change in attitude.
Individuals publicly and privately change their behaviours and beliefs to be in line with a group norm, because we accept
their attitudes into our own cognitions , the behaviour lasts when the majority are no longer present. This is a cognitive process
Internalisation is linked to Informational Social Influence.

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6
Q

What type of theory are explanations of conformity?

A

The two-process theory, there are two reasons to conform, the desire to be liked or right

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7
Q

Define the term Informational Social Influence

A

ISI is driven by the desire to be right.
When an individual is lacks knowledge about how to behave, they conform by seeking information from the group about how to behave and assume that it is right. This is a cognitive process.
This explanation of conformity leads to internalisation, in which individuals publicly and
privately change their views to be in line with a group.

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8
Q

Define the term Normative Social Influence

A

NSI is driven by our desire to be liked.
An individual will ‘go along with’ a group’s behaviour in order to avoid ridicule and gain acceptance from them and fit in.
This is an emotional process.
This explanation of conformity leads to compliance, in which individuals publicly change their
views to go along with the group, but privately revert back to their original views.

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9
Q

Research to support ISI as an explanation of conformity was conducted by who?

A

Jenness

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10
Q

What is the procedure of Jenness’ research?

A

Participants were asked to individually estimate the number of jelly beans in a jar, then decide on a group estimate
and finally, have a last private, individual guess

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11
Q

What were the findings of Jenness’ research?

A

Jenness found that participants second private estimate was significantly closer to the groups estimate than their own original estimate.

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12
Q

Why did Jenness’ findings help to support ISI?

A

This supports ISI because the task was difficult and as the participants were unsure of the answer, they looked for
information from the group and changed their estimate publicly and privately to be right. Therefore,
increasing the validity of ISI as an explanation of conformity.

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13
Q

Research to support ISI as an explanation of conformity AO3 point (FULL)

A

Research to support ISI as an explanation of conformity was conducted by Jenness.
Participants
were asked to individually estimate the number of jelly beans in a jar, then decide on a group estimate
and finally, have a last private, individual guess.
Jenness found that participants second private estimate was significantly closer to the groups estimate than their own original estimate.
This supports ISI because the task was difficult and as the participants were unsure of the answer, they looked for
information from the group and changed their estimate publicly and privately to be right.
Therefore, increasing the validity of ISI as an explanation of conformity.

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14
Q

What type of validity does Jenness’ research lack?

A

Ecological validity

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15
Q

Why does Jenness’ research lack ecological validity?

A

This is because the study took place in an artificial environment.

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16
Q

Why is it an issue that Jenness’ research took place in an artificial environment?

A

It is difficult to generalise the findings that individuals conform due to a desire to be right, to real life examples of
ISI, as in real life.
People may be less likely to conform to a group as there may be consequences for
their actions, unlike in an artificial lab setting.
Thus, further reducing the external validity of the research in to ISI and questioning ISI as an explanation of conformity.

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17
Q

AO3 point criticising Jenness’ research

A

However, the research to support ISI as an explanation for conformity, by Jenness, lacks ecological
validity.
This is because the study took place in an artificial environment
Therefore, it is difficult to generalise the findings that individuals conform due to a desire to be right, to real life examples of
ISI, as in real life, people may be less likely to conform to a group as there may be consequences for
their actions, unlike in an artificial lab setting.
Thus, further reducing the external validity of the
research in to ISI and questioning ISI as an explanation of conformity.

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18
Q

Research to support NSI as an explanation of conformity was conducted by who?

A

Asch

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19
Q

What was the procedure for Asch’s research?

A

Participants were asked to state which line a, b, or c was closest in length to stimulus line ‘x’. Confederates answered first
and gave an incorrect answer.

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20
Q

What did Asch find?

A

Asch found that participants conformed and said the same wrong
answer as the confederates 37% of the time.

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21
Q

Why do Asch’s findings support NSI as an explanation of conformity?

A

This supports NSI as an explanation of conformity
BECAUSE the task was easy and the participants later stated they knew the answer but
conformed in order to avoid ridicule from the group, which is what NSI suggests. Therefore, increasing
the validity of NSI as an explanation of conformity.

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22
Q

AO3 point for RTS NSi

A

Research to support NSI as an explanation of conformity was conducted by Asch, participants were
asked to state which line a, b, or c was closest in length to stimulus line ‘x’. Confederates answered first
and gave an incorrect answer. Asch found that participants conformed and said the same wrong
answer as the confederates 37% of the time. This supports NSI as an explanation of conformity
BECAUSE the task was easy and the participants later stated they knew the answer but
conformed in order to avoid ridicule from the group, which is what NSI suggests. Therefore, increasing
the validity of NSI as an explanation of conformity.

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23
Q

What was the issue with Asch’s research?

A

It had gender bias because only men were tested

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24
Q

What does gender bias in Asch’s research make it difficult to do? What does this mean?

A

It is difficult to generalise the findings to females as it is suggested that females might be more conformist because they are more concerned about social relationships and are more concerned with being liked by their peers than males (Neto,1995).
Therefore, this shows that NSI explains conformity for some people (females) more than it does for
others (males). This weakens the external validity of research into NSI as an explanation as to why
people conform.

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25
Women being concerned more about being liked by peers than males study
Neto 1995
26
Neto 1995
Women being concerned more about being liked by peers than males study
27
AO3 point criticising Asch's research to support NSI as an explanation to conformity
However, the research to support NSI as an explanation for conformity, conducted by Asch is gender bias, as only males were tested. Therefore, it is difficult to generalise the findings to females as it is suggested that females might be more conformist because they are more concerned about social relationships and are more concerned with being liked by their peers than males (Neto,1995). Therefore, this shows that NSI explains conformity for some people (females) more than it does for others (males). This weakens the external validity of research into NSI as an explanation as to why people conform.
28
Aschs' conformity research aim
To investigate the effects of a majority opinion on individuals’ judgements
29
What was the method of Asch's conformity research
Lab experiment
30
What was Asch's sample?
123 American male students
31
What was the procedure of Asch's research?
* Participants were individually placed into groups with 7 to 9 confederates. * They were shown two large white cards at a time. On one card was a standard line ‘x’ and on the other card were three ‘comparison lines’ (A, B, C). * One of the comparison lines was the same length as the standard line, and the other two were substantially different. * Participants were asked to say which line (A, B or C) was the same length as the standard line (X). Participants were always last or second to last to answer. * On 12/18 trials, the confederates gave identical wrong answers.
32
On how many trials did confederates give identical wrong answers?
12/18
33
What were the findings of Asch's research?
Real participants gave a wrong answer 37% of the time when a confederate was present.
34
What did post experiment interviews show? (Asch)
The majority of participants conformed publicly during the experiment, but not privately, as they wanted to avoid ridicule.
35
What is the conclusion of Asch's research?
This supports NSI as participants conformed publicly, but not privately, in order to be accepted by the group.
36
What are the three variables affecting conformity?
Group size Unanimity Task difficulty
37
Group size in Asch
Conformity rates increase as the size of a majority group increases. However, the size of the group stops having an effect on conformity once the group reaches a certain size. * When there was one real participant, and one confederate conformity was 3% * When there were two confederates and one real participant conformity increased to 13% * When there were three confederates and one real participant conformity increased to 32% * However, conformity plateaued after this. * Suggesting that the size of the majority does have an effect on conformity but only to a point
38
What happened to conformity rates as group size increased?
Conformity rates increase as the size of a majority group increases. However, the size of the group stops having an effect on conformity once the group reaches a certain size.
39
What were conformity rates when there was one confederate?
3%
40
What were conformity rates when there were two confederates?
13%
41
What were conformity rates when there were three confederates?
32%
42
Unanimity in Asch
Unanimity increases conformity rates as there is complete agreement from all members of the group of people about an answer or viewpoint. * In the original Asch study, the confederates all gave the same wrong answer and conformity was 37% * However, when Asch varied his study and had one confederate give the correct answers throughout the research conformity dropped to 5.5% * Asch then researched whether a ’lone’ confederate who gave an answer that was both different from the majority and different to the correct answer. In this variation it was found that conformity dropped to 9% * Asch concluded that when a group’s unanimity is broken, rates of conformity decrease.
43
What happens when unanimity is broken in a group?
Rates of conformity decrease
44
What was the conformity rate in Asch's original research?
37%
45
What was the conformity when one confederate gave the correct answer?
5.5%
46
What was the conformity when one confederate gave an answer different to the majority and correct one?
9%
47
Task difficulty in Asch
Conformity rates increase when the difficulty of a task increases. * In one variation of Asch’s research he made the stimulus line and comparison lines more similar in length so that the correct answer was less obvious and therefore the task was harder. When the difficulty of the task increased conformity rates increased. * This suggests that Informational Social Influence plays a greater role when the task becomes harder. When situations are unclear, we are more likely to look to others for guidance. * As the right answer becomes less obvious we lose confidence in our own ability and are more likely to conform.
48
Research to support TASK DIFFICULTY as a variable affecting conformity was conducted by who?
Lucas et al
49
What was the procedure of Lucas et al's research?
He asked students to solve ‘easy’ and ‘hard’ maths problems. Participants were given three other answers from other fake ‘students’.
50
What were the findings of Lucas et al's research? What does this mean?
The participants conformed more often when the problems were difficult rather than easy. This supports TASK DIFFICULTY as a variable affecting conformity BECAUSE it suggests that when the task is harder, conformity increases. Therefore, increasing the validity of task difficulty as a variable affecting conformity.
51
AO3 point for RTS task difficulty as a variable to conformity
Research to support TASK DIFFICULTY as a variable affecting conformity was conducted by Lucas et al. He asked students to solve ‘easy’ and ‘hard’ maths problems. Participants were given three other answers from other ‘students’ . The participants conformed more often when the problems were difficult rather than easy. This supports TASK DIFFICULTY as a variable affecting conformity BECAUSE it suggests that when the task is harder, conformity increases. Therefore, increasing the validity of task difficulty as a variable affecting conformity
52
What does Lucas et al's findings say for Asch's suggestions?
Conformity is more complex than Asch suggested
53
Why is conformity is more complex than Asch suggested?
Participants with high confidence in their maths abilities conformed less on the hard math’s problems than those with low confidence This shows that an individual-level factor can influence conformity and interact with situational variables (such as task difficulty). This limits Asch’s research into variables affecting conformity, as he did not research the roles of individual factors
54
AO3 point where Lucas et al's research makes Asch's research weaker
Lucas et al’s study found that conformity is more complex than Asch suggested. Participants with high confidence in their maths abilities conformed less on the hard math’s problems than those with low confidence. This shows that an individual-level factor can influence conformity and interact with situational variables (such as task difficulty). Limiting Asch’s research into variables affecting conformity, as he did not research the roles of individual factors.
55
What is the problem with Asch's research for variables affecting conformity?
Asch’s research into variables affecting conformity can be criticised as it is gender bias, as only males were tested.
56
Why is gender bias bad for supporting variables affecting conformity? What does this show?
It is difficult to generalise the findings to females as it is suggested that females might be more conformist, regardless of the variable affecting conformity, because they are more concerned about social relationships and are more concerned with being liked by their peers (Neto, 1995). Therefore, this shows that there are some factors which determine someone’s level of conformity more than the variables suggested, such as gender. This weakens the external validity of research into variables affecting conformity
57
AO3 point of weakness in Asch's research for variable affecting conformity
Asch’s research into variables affecting conformity can be criticised as it is gender bias, as only males were tested. Therefore, it is difficult to generalise the findings to females as it is suggested that females might be more conformist, regardless of the variable affecting conformity, because they are more concerned about social relationships and are more concerned with being liked by their peers (Neto, 1995). Therefore, this shows that there are some factors which determine someone’s level of conformity more than the variables suggested, such as gender. This weakens the external validity of research into variables affecting conformity.
58
Definition of Conformity to Social roles
Social roles are the parts that people play as members of various social groups. These are accompanied by expectations that we have of what is appropriate behaviour in each role. We internalise these expectations, so they shape our behaviour.
59
Aim of Zimbardo's research
To investigate how freely people would conform to the roles of guard and prisoner in a role-playing exercise that re-created prison life.
60
What was Zimbardo's sample?
24 ’emotionally stable’ (determined by psychological testing prior to the study) US male university students
61
What was the method of Zimbardo's research?
Controlled participant observation
62
What was the procedure of Zimbardo's research?
PPTs randomly selected as prisoner or guard Prisoners were arrested in front of their homes There were visiting hours in the fake prison Prisoners given smock uniforms and referred to by number not name Guards given uniforms and mirrored glasses Basement of Stanford University was converted into a mock prison
63
What did the uniforms create in Zimbardo's research?
A loss of personal identity
64
What were the findings of Zimbardo's research?
Within a day the prisoners rebelled and the guards took away their blankets, and kept making more severe punishments. Guards caused prisoners to be sleep deprived Identification was seen as prisoners referred to each other by their number Prisoners showed signs of stress and 5 were released early due to signs of psychological disturbance The experiment had to end after 6 days instead of 14.
65
How long was Zimbardo's experiment meant to last?
14 days but it lasted 6 days
66
How many prisoners were released early and why?
5 were released due to signs of psychological disturbance
67
What is the conclusion of Zimbardo's research?
Guards, prisoners and researchers conformed to their role within the prison. * Social roles have an extraordinary power over individuals, making even the most well-adjusted capable of extreme brutality towards others.
68
What is a strength of Zimbardo's research?
It has high control over extraneous variables
69
Why does Zimbardo's research have high control over extraneous variables?
The way in which the participants were selected. Researchers assessed the emotional stability of the participants prior to the experiment, and randomly assigned them to the role of prisoner and guard. If guards and prisoners behaved very differently, and they were in those roles by chance, their behaviour must have been due to the role itself
70
What did the random selection of roles help Zimbardo to do?
This allowed Zimbardo to accurately measure the power of social roles on levels of conformity, rather than it being affected by individual personality differences. Therefore, this increases the internal validity of Zimbardo’s research investigating conformity to social roles.
71
Full AO3 of one strength in Zimbardo's research
One strength of Zimbardo’s research into conformity to social roles is that it has high control over extraneous variables. One example is the way in which the participants were selected. Researchers assessed the emotional stability of the participants prior to the experiment, and randomly assigned them to the role of prisoner and guard. If guards and prisoners behaved very differently, and they were in those roles by chance, their behaviour must have been due to the role itself. This allowed Zimbardo to accurately measure the power of social roles on levels of conformity, rather than it being affected by individual personality differences. Therefore, this increases the internal validity of Zimbardo’s research investigating conformity to social roles.
72
What are three issues with Zimbardo's research?
Gender bias Ethical issues Prone to demand characteristics
73
Why does Zimbardo's research have gender bias?
He used a male only sample
74
Why is gender bias a weakness in Zimbardo's research
It is difficult to generalise the findings that people conform to their social roles to women. It could be argued that as the role of guard was a violent one, females would not conform as much due to stereotypically being more caring and concerned for others. Thus, reducing the external validity of the research into conformity to social roles.
75
Full AO3 on gender bias in Zimbardo's research
Zimbardo’s research into conformity to social roles has gender bias, as Zimbardo used a male only sample, this is a weakness as it is difficult to generalise the findings that people conform to their social roles to women. It could be argued that as the role of guard was a violent one, females would not conform as much due to stereotypically being more caring and concerned for others. Thus, reducing the external validity of the research into conformity to social roles. DISCUSSION: However, when Zimbardo conducted this study, he was interested in explaining brutality within American prison systems, in which the majority of guards were male, which may explain his choice of using a male only sample
76
Why did Zimbardo's research have ethical issues?
There was a lack of informed consent, as the prisoners did not consent to being arrested at their homes and were only told they were taking part in an experiment investigating prison life. Finally, the prisoners were not protected from harm as some showed signs of psychological disturbance. Therefore, some critics may argue that despite the benefits of understanding conformity to social roles the breaking of such ethical guidelines means it shouldn’t have been conducted in the first place.
77
Why was Zimbardo's research prone to demand characteristics?
This is because within his procedure, Zimbardo took on the role of the prison superintendent. Therefore, Zimbardo could have influenced how the participants acted within the study.
78
What is an example of how Zimbardo could have influenced how the ppts acted within his study?
For example, they may have conformed to their role because this is what they believed Zimbardo wanted them to do (demand characteristics), rather than because they were actually conforming to their social role of prisoner or guard due to the prison environment.
79
Full AO3 on Zimbardo prone to demand characteristics
One criticism of Zimbardo’s research into conformity to social roles is that it is prone to demand characteristics. This is because within his procedure, Zimbardo took on the role of the prison superintendent. Therefore, Zimbardo could have influenced how the participants acted within the study. For example, they may have conformed to their role because this is what they believed Zimbardo wanted them to do (demand characteristics), rather than because they were actually conforming to their social role of prisoner or guard due to the prison environment. Therefore, lowering the internal validity of the research into conformity to social roles