Conformity Flashcards
(79 cards)
What is the definition of conformity?
‘Changes in individuals’ behaviours and beliefs because of real or imagined group pressure’
What are the three types of conformity?
Compliance
Identification
Internalisation
Compliance
The least permanent change in attitude
Individuals publicly change their beliefs and behaviours to go along with a group and to fit in, but in private, revert back to
original belief systems and behaviours, when the group pressure stops.
They may not agree with what the group is doing. Compliance is linked to Normative Social Influence
Identification
This is a stronger type of conformity, it can be private or public.
This occurs when individuals look to a group for guidance and adjust their behaviour and belief
systems to those of a group because membership of the group is desirable and they take on a
role within the group.
When the group membership is no longer seen as desirable, behaviour may revert back to their original beliefs
Internalisation
This is the deepest and most permanent change in attitude.
Individuals publicly and privately change their behaviours and beliefs to be in line with a group norm, because we accept
their attitudes into our own cognitions , the behaviour lasts when the majority are no longer present. This is a cognitive process
Internalisation is linked to Informational Social Influence.
What type of theory are explanations of conformity?
The two-process theory, there are two reasons to conform, the desire to be liked or right
Define the term Informational Social Influence
ISI is driven by the desire to be right.
When an individual is lacks knowledge about how to behave, they conform by seeking information from the group about how to behave and assume that it is right. This is a cognitive process.
This explanation of conformity leads to internalisation, in which individuals publicly and
privately change their views to be in line with a group.
Define the term Normative Social Influence
NSI is driven by our desire to be liked.
An individual will ‘go along with’ a group’s behaviour in order to avoid ridicule and gain acceptance from them and fit in.
This is an emotional process.
This explanation of conformity leads to compliance, in which individuals publicly change their
views to go along with the group, but privately revert back to their original views.
Research to support ISI as an explanation of conformity was conducted by who?
Jenness
What is the procedure of Jenness’ research?
Participants were asked to individually estimate the number of jelly beans in a jar, then decide on a group estimate
and finally, have a last private, individual guess
What were the findings of Jenness’ research?
Jenness found that participants second private estimate was significantly closer to the groups estimate than their own original estimate.
Why did Jenness’ findings help to support ISI?
This supports ISI because the task was difficult and as the participants were unsure of the answer, they looked for
information from the group and changed their estimate publicly and privately to be right. Therefore,
increasing the validity of ISI as an explanation of conformity.
Research to support ISI as an explanation of conformity AO3 point (FULL)
Research to support ISI as an explanation of conformity was conducted by Jenness.
Participants
were asked to individually estimate the number of jelly beans in a jar, then decide on a group estimate
and finally, have a last private, individual guess.
Jenness found that participants second private estimate was significantly closer to the groups estimate than their own original estimate.
This supports ISI because the task was difficult and as the participants were unsure of the answer, they looked for
information from the group and changed their estimate publicly and privately to be right.
Therefore, increasing the validity of ISI as an explanation of conformity.
What type of validity does Jenness’ research lack?
Ecological validity
Why does Jenness’ research lack ecological validity?
This is because the study took place in an artificial environment.
Why is it an issue that Jenness’ research took place in an artificial environment?
It is difficult to generalise the findings that individuals conform due to a desire to be right, to real life examples of
ISI, as in real life.
People may be less likely to conform to a group as there may be consequences for
their actions, unlike in an artificial lab setting.
Thus, further reducing the external validity of the research in to ISI and questioning ISI as an explanation of conformity.
AO3 point criticising Jenness’ research
However, the research to support ISI as an explanation for conformity, by Jenness, lacks ecological
validity.
This is because the study took place in an artificial environment
Therefore, it is difficult to generalise the findings that individuals conform due to a desire to be right, to real life examples of
ISI, as in real life, people may be less likely to conform to a group as there may be consequences for
their actions, unlike in an artificial lab setting.
Thus, further reducing the external validity of the
research in to ISI and questioning ISI as an explanation of conformity.
Research to support NSI as an explanation of conformity was conducted by who?
Asch
What was the procedure for Asch’s research?
Participants were asked to state which line a, b, or c was closest in length to stimulus line ‘x’. Confederates answered first
and gave an incorrect answer.
What did Asch find?
Asch found that participants conformed and said the same wrong
answer as the confederates 37% of the time.
Why do Asch’s findings support NSI as an explanation of conformity?
This supports NSI as an explanation of conformity
BECAUSE the task was easy and the participants later stated they knew the answer but
conformed in order to avoid ridicule from the group, which is what NSI suggests. Therefore, increasing
the validity of NSI as an explanation of conformity.
AO3 point for RTS NSi
Research to support NSI as an explanation of conformity was conducted by Asch, participants were
asked to state which line a, b, or c was closest in length to stimulus line ‘x’. Confederates answered first
and gave an incorrect answer. Asch found that participants conformed and said the same wrong
answer as the confederates 37% of the time. This supports NSI as an explanation of conformity
BECAUSE the task was easy and the participants later stated they knew the answer but
conformed in order to avoid ridicule from the group, which is what NSI suggests. Therefore, increasing
the validity of NSI as an explanation of conformity.
What was the issue with Asch’s research?
It had gender bias because only men were tested
What does gender bias in Asch’s research make it difficult to do? What does this mean?
It is difficult to generalise the findings to females as it is suggested that females might be more conformist because they are more concerned about social relationships and are more concerned with being liked by their peers than males (Neto,1995).
Therefore, this shows that NSI explains conformity for some people (females) more than it does for
others (males). This weakens the external validity of research into NSI as an explanation as to why
people conform.