Conformity Flashcards

(41 cards)

1
Q

What is conformity?

A

Conformity is a type of social influence involving a change in belief or behaviour in order to fit in with a group.

This change is in response to real (involving the physical presence of others) or imagined (involving the pressure of social norms/expectations) group pressure.

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2
Q

Why do we conform?

A

Psychologists have suggested 2 reasons (explanations) for conformity

Two-process model (Deutsch and Gerard, 1955)
- Normative social influence
- Informational social influence

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3
Q

Normative Social Influence

A

Normative Social Influence

The desire to be liked

When we conform to fit in with the group because we don’t want to appear foolish or be left out.

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4
Q

Informational Social Influence

A

Informational Social Influence

The desire to be right

When we conform because we are unsure of the situation, so we look to others who we believe may have more information than us.

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5
Q

Compliance

A

Compliance

  • Conforms publicly but continues privately to disagree
  • Shallowest form of conformity
  • Temporary
  • Most likely to occur as a result of NSI
  • e.g laughing at a joke with others while privately not finding it funny
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6
Q

Identification

A

Identification

  • Conforms publiclu as well as privately because they have identified with the group and they feel a sense of group membership
  • Temporary
  • e.g supporting a new football team every time they move to a new town
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7
Q

Internalisation

A

Internalisation

  • Conforms publicly and privatrly because they have internalised anf accepted the views of the group
  • Deepest form of conformity
  • Permanent
  • Most likely to occur as a result of ISI
  • e.g becoming a lifelong vegetarian after sharing a flat with a group of vegetarians at uni
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8
Q

JENNESS

A

ppts we divided into groups of 3 and asked to determine how many beans are in a jar.

following the discussion, the ppts could individually estimate the number of beans.

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9
Q

KEY STUDIES for NSI and ISI

A

Jenness
Nolan et al
Lucas et al
Perrin and Spencer

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10
Q

NOLAN ET AL

A

Investigated whether social influence processed led to reduction of energy consumption in a community.
Messages highlighting that most residents were shown trying to reduce energy use in California, USA.
As a control, another area had signs up asking people to use less energy but did not refer to the actions of others.

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11
Q

LUCAS ET AL

A

Students conformed more to incorrect answers when they found the task difficult in a maths problem.
Showing people conform, in situations where they feel they don’t know the answer.

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12
Q

EVALUATION for NSI and ISI (4)

A
  • McGhee and Teevan - nAffiliators
  • Ignores individual differences
  • Ignores individual differences - Perrin and Spencer
  • Two-process approach
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13
Q

EVAL: McGhee and Teevan

A

McGhee and Teevan

Students high in need of affiliation, nAffiliators, were more likety to conform showing the desire to be liked is what leads to conformity.

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14
Q

EVAL: Ignores Individual differences (NSI)

A

Ignores Individual differences

Same research also indicated that NSI does not affect everyone’s behaviour in the same way. e.g people less concerned about being liked are less affected by NSI

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15
Q

EVAL: Ignores Individual differences (ISI)

A

Ignores Individual differences

Perrin and Spence found very little conformity in seeking information from others as only 1 in 396 engineering degree students conformed (in Asch type study) due to high levels of confidence.

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16
Q

EVAL: Two-process approach

A

There is an idea that behaviour is either due to NSI or ISI but it has been suggested that sometimes both processes are involved.
This challenges the view that each is an independent process.
This is a weakness as the model does not fit real-life conformity behaviour - Two-Process approach

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17
Q

ASCH

A

ASCH (1951) - studies of conformity

Conducted an experiment to investigate the extent to which social pressure from a majority group could affect a person to conform.

  • ppts had to identify lines of the same length (unambiguous task) along with 6-8 confederates
  • real participant gave their answer last
  • control group used to prove the task was unambiguous
  • 12/18 trials were critical
  • Results1/3 of ppts in each trial conformed to the incorrect majority in experimental group, only 1% in the control group3/4 conformed to atleast one trial ( 25% never conforned)
  • ConclusionParticipants were interviewed after the experiment:Distortion of action - NSIppts didn’t want to stand out so conformed to the group publicly but not privatelyDistortion of judgement - ISIsome ppts doubted their accuracyA few of them said that they really did believe the group’s answers were correct.
18
Q

ASCH EVALUATIONS

A
  • Low ecological validity
  • Low population validity
  • Lacks internal validity
  • Culture bound
  • Unethical
  • Era dependent
19
Q

EVAL: Low ecological validity (ASCH)

A

LOW ECOLOGICAL VALIDITY

Selecting lines from a grid does not represent how we make decisions in real life.

e.g fashion trends, religion, social groups

These things have real-life impact and are meaningful.

C/A: Controlled conditions allowed Asch to measure conformity and control extraneous variables

Unable to generalise results so limited in application to everyday life.

20
Q

EVAL: Low population validity (ASCH)

A

LOW POPULATION VALIDITY

Sample was 123 American male students

Eagley and Carli found that women are more conforming than men because females are more interpersonally oriented

Cannot apply to non-American or older populations either.

Findings only applied to men as gender not taken into account. Futher research required to determine whether genders confrom differently.

21
Q

EVAL: Lacks internal validity (ASCH)

A

LACKS INTERNAL VALIDITY

The task involved the selection of a line and there were no real-life consequences.

Some ppts may have gone along with the research without really meaning it, through demand characteristics or apathy.

FIndings do not generalise to everyday situations - especially true when consequences of conformity might be more important/ interacting with others in a more direct way.

22
Q

EVAL: Culture bound (ASCH)

A

CULTURE-BOUND

Smith and Bond did a meta-analysis using Asch’s method in different cultures,

Highest conformity: Fiji - 58%

Lowest conformity: Belgium - 14%

Individualist cultures value independence so encouraged to make own decisions (25% conformity)

Collectivist cultures attach importance to the social group (37% conformity)

Asch’s findings may only apply to the US as he didn’t take cultural differences into account.

23
Q

EVAL: Unethical (ASCH)

A

UNETHICAL

Deception - ppts not told the true nature of the sutdy and were told it was a perception test

Informed consent - ppts were not able to give their fully informed consent

Protection of participants - ppts subjected to a stressful situation and experienced temporary discomfort

Right to withdraw - no opportunity to withdraw

Asch’s ppts were not protected from psychological harm but all ppts were given debrief interviews at the end.

24
Q

EVAL: Era-dependent (ASCH)

A

ERA-DEPENDENT

Perrin and Spencer replicated Asch’s study over 25 years later

396 trials with engineering students and only 1 student conformed

1950s America was more of a conformist culture

The Asch effect not consistent across situations or time, so it is not a fundamental feature of human behaviour.

25
What were Asch's variations?
- Group size - Unanimity - Task difficulty
26
Group size
Group size - Asch found that conformity tends to increase as the size of the group increases - With 1 confederate in the group conformity was 3%, with 2 others it increased to 13%, and with 3 it was 32% - Conformity does not seem to increase in groups larger than four, this is considered the optimal group size
27
Unanimity
Unanimity - When one other person in the group gave a different answer from the others, conformity dropped - Asch found that even the presence of just one confederate that goes against the majority choice can reduce conformity as much as 80% - Therefore, people are less likely to conform when the groups unanimous decision is broken
28
Task Difficulty
Task difficulty - When the comparison lines were made more similar in lenght it was harder to judge the correct answer and conformity increased, reflecting Asch’s results - When we are uncertain, it seems we look to others for confirmation. The more difficult the task the greater the conformity. - This is an example of informational social infleunce because there is belief that others are correct and they have desires to be right.
29
KEY STUDIES for Asch Variations
- Eagley and Carli - Perrin and Spencer
30
EAGLEY AND CARLI
Eagley and Carli (1981) carried out a meta-analysis to examine whether women are more conforming they found that although women were more likely to conform than men, the size of the difference was small difference appears most in group-pressure situations in public, privately this difference virtually disappears therefore women are more likely to comply with the group opinion rather than internalise it.
31
PERRIN AND SPENCER
Perrin and Spencer (1980) suggested that the Asch effect was a “child of its time” replicated Asch’s study using engineering, maths and chemistry students only 1/396 trials where an observer joined the majority when they were wrong they argue that there is a time/cultural change to conformity however the sample may have been more confident in performing the task because of the nature of their studies.
32
EVAL: Artificial situation and task (Asch variations)
ARTIFICIAL SITUATION AND TASK ppts knew they were in a research study and may have gone along with the demands of the situation (demand characteristics) It was a trivial task so there was no real reason no to conform It didn’t resemble groups that we are a part if everyday because the confederates were not really a group It has been suggested that consequences of conformity may bo more important when we interact with groups in a much more direct way
33
EVAL: limited application of findings
LIMITED APPLICATION OF FINDINGS Only men were tested. WOmen may be more conformist because they are mroe concerned about social relationships and acceptance All men from USA (individualist culture) Smith and Bond found that culture can affect conformity rates in their meta-analysis where the average conformity is collectivist cultures was 37% wherea individualist countries had a rate of 25% In collectivist cultures, members are socialised to value the collectivist goals of the group Individualist cultures the emphasis is on personal achievement and independence
34
EVALUATIONS for Asch Variations
- Artificial situation and task - Limited application of findings
35
ZIMBARDO
Zimbardo - Stanford Prison Study AIM: To investigate thte extent to whichi individuals will conform to social roles PROCEDURE: - 24 male volunteers were psychologically screened as normal aim - They were randomly assigned as guard or prisoner - Prisoners were arrested at home, brought to the mock prison, de-loused, stripped and given unifroms - Guards wre given uniform and told to keep order but not to use violence - Behaviour over 2-week period was recorded and observed FINDINGS: 1. Tyrannical behvaiour from guards; abusing prisoners, use of cruel punishment and group loyalty 2. Submissive behaviour from prisoners; referring to eachother by number, hunger strike, following orders of guards, reluctant to the experiment 3. Prisoner 8612 was put in ‘the hole’ and later wanted to leave the experiment but Zimbardo suggested that he should become an informer 4. Prisoner 416 went on a hunger strike which is evidence that ppts really did believe their roles 5. Experiment ended early - on the 6th day CONCLUSION: Ppts did conform to their social roles to a significant extent. Zimbardo called this deindividuation Zimbardo held a dual-role in the experiment as he acted both as a researcher and the prison superintendent.
36
ZIMBARDO EVALUATION (5)
- Debate over the internal validity - Debate over ecological validity - Low population validity - Individual differences - Ethical issues
37
EVAL: Debate over internal validity (Zimbardo)
DEBATE OVER THE INTERNAL VALIDITY Yes: ppts were psychologically tested and then randomly assigned to one of the roles. This gave control as only the role given could explain the behaviour. No: Banuaizizi and Movahedi (1975) suggested that the procedure was too obvious to the participants and that they were very likely to guess and then act in a certain way to be helpful to the researchers, known as demand characteristics. John Wayne, a participant, admitted in an interview that he deliberately showed extreme behaviour as he though that was what was expected.
38
EVAL: Debate over ecological validity (Zimbardo)
DEBATE OVER ECOLOGICAL VALIDITY Yes: Effort was made to make it as realistic as posible; ppts were arrested, de-loused and all had appropraite uniforms, and were given numbers. Recordings show that 90% of the conversations were about the prison. Participants only addressed eachother by their numbers. No: Prison is harsher than study; e.g gang violence, revenge attacks or victimisation The sentence wasonly 2 weeks so prisoners knew it was a limited period. Guards knew there were no consequences of extreme behaviour. FIndings cannot be generalised as a result.
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EVAL: Low population validity (Zimbardo)
LOW POPULATION VALIDITY Sample was 24 white male students from California, USA, a individualist culture. Volunteer bias.
40
EVAL: Individual differences - low internal validity (Zimbardo)
INDIVIDUAL DIFFERENCES - LOW INTERNALY VALIDITY Because of the small sample it would only require one or two individuals to behavie in an extreme way in order to significantly shift the findings. For example, had ‘John Wayne’ been allocated as a prisoner or had been isck on day one of the experiment then an entirely different result may have occurred. Same argument can be made about prisoner 416. Dispostional factor as result may have been down to individual differences in the sample rather than conformity to social roles.
41
EVAL: Unethical (Zimbardo)
->Lack of fully informed consent as events were unpredictable in the study - More realistic, Higher ecological validity, ppts debriefed ->Prisoners not told about the arrest at the start of the experiment as Zimbardo wanted it to come as a surprise - More realistic, Higher ecological validity, ppts debriefed ->Atmosphere created led to prisoners to believer the couldn’t leave until sentence over over. 8612 asked to leave but offered to become an informant in exchange for no guard harassment, eventually let him leave due to emotional distress - Experiment finished early ->5 left early due to torment. Guards felt anxious and guilt. ZImbardo acknowledged that the study should have stopped earlier - Ppts debriefed, Experiment finished early