Conformity Flashcards
(41 cards)
What is conformity?
Conformity is a type of social influence involving a change in belief or behaviour in order to fit in with a group.
This change is in response to real (involving the physical presence of others) or imagined (involving the pressure of social norms/expectations) group pressure.
Why do we conform?
Psychologists have suggested 2 reasons (explanations) for conformity
→ Two-process model (Deutsch and Gerard, 1955)
- Normative social influence
- Informational social influence
Normative Social Influence
Normative Social Influence
The desire to be liked
When we conform to fit in with the group because we don’t want to appear foolish or be left out.
Informational Social Influence
Informational Social Influence
The desire to be right
When we conform because we are unsure of the situation, so we look to others who we believe may have more information than us.
Compliance
Compliance
- Conforms publicly but continues privately to disagree
- Shallowest form of conformity
- Temporary
- Most likely to occur as a result of NSI
- e.g laughing at a joke with others while privately not finding it funny
Identification
Identification
- Conforms publiclu as well as privately because they have identified with the group and they feel a sense of group membership
- Temporary
- e.g supporting a new football team every time they move to a new town
Internalisation
Internalisation
- Conforms publicly and privatrly because they have internalised anf accepted the views of the group
- Deepest form of conformity
- Permanent
- Most likely to occur as a result of ISI
- e.g becoming a lifelong vegetarian after sharing a flat with a group of vegetarians at uni
JENNESS
ppts we divided into groups of 3 and asked to determine how many beans are in a jar.
following the discussion, the ppts could individually estimate the number of beans.
KEY STUDIES for NSI and ISI
Jenness
Nolan et al
Lucas et al
Perrin and Spencer
NOLAN ET AL
Investigated whether social influence processed led to reduction of energy consumption in a community.
Messages highlighting that most residents were shown trying to reduce energy use in California, USA.
As a control, another area had signs up asking people to use less energy but did not refer to the actions of others.
LUCAS ET AL
Students conformed more to incorrect answers when they found the task difficult in a maths problem.
Showing people conform, in situations where they feel they don’t know the answer.
EVALUATION for NSI and ISI (4)
- McGhee and Teevan - nAffiliators
- Ignores individual differences
- Ignores individual differences - Perrin and Spencer
- Two-process approach
EVAL: McGhee and Teevan
McGhee and Teevan
Students high in need of affiliation, nAffiliators, were more likety to conform showing the desire to be liked is what leads to conformity.
EVAL: Ignores Individual differences (NSI)
Ignores Individual differences
Same research also indicated that NSI does not affect everyone’s behaviour in the same way. e.g people less concerned about being liked are less affected by NSI
EVAL: Ignores Individual differences (ISI)
Ignores Individual differences
Perrin and Spence found very little conformity in seeking information from others as only 1 in 396 engineering degree students conformed (in Asch type study) due to high levels of confidence.
EVAL: Two-process approach
There is an idea that behaviour is either due to NSI or ISI but it has been suggested that sometimes both processes are involved.
This challenges the view that each is an independent process.
This is a weakness as the model does not fit real-life conformity behaviour - Two-Process approach
ASCH
ASCH (1951) - studies of conformity
Conducted an experiment to investigate the extent to which social pressure from a majority group could affect a person to conform.
- ppts had to identify lines of the same length (unambiguous task) along with 6-8 confederates
- real participant gave their answer last
- control group used to prove the task was unambiguous
- 12/18 trials were critical
- Results1/3 of ppts in each trial conformed to the incorrect majority in experimental group, only 1% in the control group3/4 conformed to atleast one trial ( 25% never conforned)
- ConclusionParticipants were interviewed after the experiment:Distortion of action - NSIppts didn’t want to stand out so conformed to the group publicly but not privatelyDistortion of judgement - ISIsome ppts doubted their accuracyA few of them said that they really did believe the group’s answers were correct.
ASCH EVALUATIONS
- Low ecological validity
- Low population validity
- Lacks internal validity
- Culture bound
- Unethical
- Era dependent
EVAL: Low ecological validity (ASCH)
LOW ECOLOGICAL VALIDITY
Selecting lines from a grid does not represent how we make decisions in real life.
e.g fashion trends, religion, social groups
These things have real-life impact and are meaningful.
C/A: Controlled conditions allowed Asch to measure conformity and control extraneous variables
Unable to generalise results so limited in application to everyday life.
EVAL: Low population validity (ASCH)
LOW POPULATION VALIDITY
Sample was 123 American male students
Eagley and Carli found that women are more conforming than men because females are more interpersonally oriented
Cannot apply to non-American or older populations either.
Findings only applied to men as gender not taken into account. Futher research required to determine whether genders confrom differently.
EVAL: Lacks internal validity (ASCH)
LACKS INTERNAL VALIDITY
The task involved the selection of a line and there were no real-life consequences.
Some ppts may have gone along with the research without really meaning it, through demand characteristics or apathy.
FIndings do not generalise to everyday situations - especially true when consequences of conformity might be more important/ interacting with others in a more direct way.
EVAL: Culture bound (ASCH)
CULTURE-BOUND
Smith and Bond did a meta-analysis using Asch’s method in different cultures,
Highest conformity: Fiji - 58%
Lowest conformity: Belgium - 14%
Individualist cultures value independence so encouraged to make own decisions (25% conformity)
Collectivist cultures attach importance to the social group (37% conformity)
Asch’s findings may only apply to the US as he didn’t take cultural differences into account.
EVAL: Unethical (ASCH)
UNETHICAL
Deception - ppts not told the true nature of the sutdy and were told it was a perception test
Informed consent - ppts were not able to give their fully informed consent
Protection of participants - ppts subjected to a stressful situation and experienced temporary discomfort
Right to withdraw - no opportunity to withdraw
Asch’s ppts were not protected from psychological harm but all ppts were given debrief interviews at the end.
EVAL: Era-dependent (ASCH)
ERA-DEPENDENT
Perrin and Spencer replicated Asch’s study over 25 years later
396 trials with engineering students and only 1 student conformed
1950s America was more of a conformist culture
The Asch effect not consistent across situations or time, so it is not a fundamental feature of human behaviour.