Conformity - Social influence Flashcards
(41 cards)
Conformity
Change in a persons behaviour or opinions as a result of real or imagined pressure from a person or group of people. A form of social influence.
Who argued that we can distinguish between three types of conformity?
Kelman (1958)
What are 3 types of conformity
Compliance
Internalisation
Identification
Compliance
- individuals change behaviour, attitudes, views and beliefs in public so they align with the majority
- no change to privately held behaviour and attitudes, only when group is there
- a superficial and temporary form of conformity
Internalisation
- individuals change behaviour, attitudes, views and beliefs in public so they align with the majority
- acceptance of groups views privately and publicly
- deeper and permanent form of conformity
Indentification
- conforming to the opinions of a group due to a sense of value towards the group and want to be a part of it
- may agree with the group publicly and disagree privately
- moderate type of conformity
Who developed the two-process theory for conformity?
Deutsch and Gerard (1955)
What are the two reasons for conformity?
Informational social influence (ISI)
Normative social influence (NSI)
Informational social influence (ISI)
- People conform because are unsure how to correctly respond or behave so they look to others for information
- drive for conformity is to be right
- most likely in ambiguous and complex situations, crises, or when others are the expert
- ISI is likely to lead to internalisation
Normative social influence (NSI)
- People conform due to a fundamental need to be liked or accepted so people copy others to βfit inβ
- most likely in situations with strangers when concerned about rejection
- NSI is likely to lead to compliance
What are the strengths of the explanations for conformity?
Research support for both ISI and NSI
What is the research support for ISI?
Lucas et al (2006)
Lucas et al (2006)
Students gave answers to math problems of varying difficulty and found higher rates of conformity in more difficult math problems , especially for students who felt they had poor math skills. Supports ISI explanation
What is the research support for NSI?
Asch (1951)
Asch (1951)
Many of his participants went with the clearly wrong answer as others did because the participant feared rejection. Non ambiguous or difficult questions yet people still conformed due to NSI
What are the weaknesses of the explanations of conformity?
- There are individual differences in NSI and ISI
- ISI and NSI may work together to explain conformity
- Supporting studies for NSI and ISI lack ecological validity
What are the individual differences in NSI and ISI?
NSI explanation for conformity lacks population validity. nAffiliatiors are more likely to conform due to NSI and McGhee and Teevan (1967) study proved this.
ISI doesnβt affect everyone the same way. Asch (1955) found that students are not as conformist (28%) compared to other participants (37%)
nAffiliators
people who have a greater need for affiliation
What are the three main studies into conformity?
Jenness (1932), Sherif (1935) and Asch (1951)
What was the aim of Jenness (1932) study?
To see if individuals will change their opinion in an ambiguous situation in response to a group discussion
What was the method of the Jenness (1932) study?
Used a glass bottle with 811 white beans and had a sample of 26 students individually estimate how many there were. He then divided them into groups of three and asked for a group estimate and then separated them once again and saw if they changed their original answer.
What were the results of the Jenness (1932) study?
nearly all participants changed their answer.
- On average by 256 beans for males
- On average by 382 beans for females
- Range of the group went from 1875 to 474, -75%
What was the conclusion of the Jenness (1932) study?
Results suggest that individuals changed initial estimates due to ISI
What was the aim of the Sherif (1935) study?
To demonstrate that people conform to group norms when in ambiguous situations