Consumer

Question 1

State an appropitae operationalized directional hypothesis for north et al

Answer 1

• classicla music will lead to customers spending more money on food in pounds than with pop music

Question 2

Outline 2 controls used in the study by north

Answer 2

Lightning, decorarion, temp, menue and vol of music

Question 3

Describe music north used in study

Answer 3

• classical music contained welll known classical music e.g Vivaldis four seasosn, Strauss emporers waltz
• Pop music from mid 1980s to present, Britney spears Crazy, Ricky martins Living la vida loca

Question 4

State the operationalized dependent variable in north

Answer 4

• DV was spending on starters, main courses, desserts, coffee, bar drinks, wine,
• total amount spent on food, total amount spent on drinks and total overall spend
• each party of diners contributed t 1 data point for each variable with values calculated by DIVIDING spending for each party within each cateogy/ number of ppl

Question 5

2 findings in north et al

Answer 5

For all DV’s - classical music gave rise to greatest spending

• Customer was more likely to have starter and coffee in classical music condition

Total spend = classic 32.5, pop 29.5, none 30
Total food= classic 24.13, pop 21.9, none 21.7

Question 6

1 feature of north that improved reliability

Answer 6

• SV relating to atmpspherics other than music controlled
• each night, diners exposed to same lightning,decor, temo, menu and waitress
• 2 76 min CD’s prepped for each condition, played constantly in background - standerdized so easy to replicate

Question 7

Describe whats meant by reductionism and relate to north

Answer 7

• Isolation of individual components to explain findings whilst holism refers to whole atmpshere and suggest that finings are a result of components interacting.
• in north, there was only 1 IV measures - type of music so study only focused in individual components