Consumer Requirements

Question 1

What is technology push?

Answer 1

Advancements in technology that are being used to produce new products and improve on existing products

Question 2

Give an example of technology push

Answer 2

The evolution of a phone, from rotary to Nokia to Touch screen

Question 3

What is market pull?

Answer 3

When the consumer demand forces companies to develop new products or to better an existing product

Question 4

Give an example of market pull

Answer 4

Dyson Vacuum cleaners have innovated themselves to be more like how their customers would want them to be.

Question 5

What is obsolescence?

Answer 5

When old/outdated products are stopped in production to enforce customers to buy a newer model

Question 6

Give an example of obsolescence

Answer 6

iPhone iOS upgrades will only work for certain, newer models, so users with older models will have to buy a new phone

Question 7

Explain how music has been affected by technology push, market pull and obsolescence

Answer 7

Obsolescence in that the iPhone can now store music instead of carrying around another music playing device, so no use for vinyl, CD’s or Walkmans.
Market pull in that consumer demand led to mobile phones to hold huge amounts of music data.
Technology push meant people didn’t to carry another device to play music on when they could have it all in one place

Question 8

What does a product analysis measure?

Answer 8

The overall customer likability

Question 9

Name some ways that can help improve a product

Answer 9

• Client feedback
• Evolution’s in new technology
• Obsolescence

Question 10

How can market research help push a product out there?

Answer 10

• Raises awareness of product
• Tests consumers likes and dislikes
• Receives ideas for improvement